Startup Professionals Musings

JANUARY 6, 2020

Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target. What if your customer acquisition cost assumptions have to change? This can be projected top down from market share assumptions, or bottom up from actual costs and sales results.

Startup 123

Startup Pricing Sample Customer 123

Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. COGS” represents the amount that each sale costs you.

Startup 227

Startup Venture Capital Sales Course 227

socalTECH

JULY 24, 2009

Cox Communications - Orange County was recently ranked 2nd amongst Employers Group's, "California's Best Places to Work - 2008" in the Large Companies category. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. To apply, go to [link].

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Both Sides of the Table

FEBRUARY 21, 2010

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). But of course Google eventually became the massive winner in this category. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

MARCH 13, 2020

If you insist on projecting $100 million in sales the first year, smart investors will likely run for the nearest exit. Highest on your list of fund usage categories should be business scaling requirements, such as marketing, inventory building, and staffing. Assume margins and prices that are realistic in your target market.

Ideas 123

Ideas Statistics Invest Marketing 123

Both Sides of the Table

JUNE 12, 2010

Private, flash sales site focused on apparel goods (women, men and children). Business model: Premium brands offer select goods (often excess inventory) for sale at 40%-70% discounts; consumers need to be invited by existing member or via application to participate in private sales; HauteLook collects percentage of gross sale.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. Traditional marketing is sales-focused, one-way push. The tools and measurements are the same for both.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 23, 2017

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 59

Media Marketing Social Media Resource 59

socalTECH

JANUARY 12, 2011

It's been a very busy for coupon and deal sites over the past few months, with a giant, $950M round of funding for Groupon, and the acquisition of at least three locally headquartered coupon and deal sites--LogicBuy.com, NextCoupons.com, and DealPerk--in the last month. More recently, we've been focused on deal overload. READ MORE>>.

Sites 217

Sites Content Sales Demand 217

Startup Professionals Musings

FEBRUARY 28, 2015

Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target. What if your customer acquisition cost assumptions have to change? This can be projected top down from market share assumptions, or bottom up from actual costs and sales results.

Startup 103

Startup Pricing Sample Customer 103

socalTECH

AUGUST 27, 2014

We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales. We have been smart about how to make investments in our business, and when we jump into a new category or vertical. We became friends, and found we were both very like minded, goal oriented, and had the same core values.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. Traditional marketing is sales-focused, one-way push. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

APRIL 14, 2012

“it’s smart to use an impending investment valuation to drive a higher acquisition valuation” I would like to amend her statement slightly to read, “it’s smart to use an impending investment valuation to drive an higher acquisition.” I am not saying all companies should be for sale.

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316

socalTECH

DECEMBER 12, 2014

We provide all of the categories that need to be done if you want to sell products online, at least those that are non ticket and non travel, physical products. The way we get compensated, is we receive a percent of net sales that flow through the website. Who are your ideal customers and market? Our clients like that a lot.

Commerce 203

Commerce Venture Capital Internet Brands Startup 203

Startup Professionals Musings

FEBRUARY 26, 2013

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 106

Startup Metrics Customer Custom 106

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. Traditional marketing is sales-focused, one-way push. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

socalTECH

NOVEMBER 19, 2012

One of the fastest growing startups in Southern California in recent years was Hautelook, which went from just an ideas to a huge, $270M acquisition by Nordstrom only X years later. Hautelook was able to help define--and conquer--the online flash sales category, in record time.

Southern California 200

Southern California Startup Customer Custom 200

socalTECH

APRIL 2, 2014

Brands across all categories are launching incentives and promotional marketing every day, every hour, every week, every month. It''s unique in that we can integrate that into CRM systems, email systems, point-of-sale. That''s been a challenge of marketing agencies since the beginning of time. READ MORE>>.

Marketing 196

Marketing Pasadena Platform Email 196

InfoChachkie

JULY 20, 2015

billion dollar acquisition by LinkedIn to Bessemer’s substantial investment in ProCore , AppFolio ’s recent IPO filing and Sonos ’ $130 million secondary, the Santa Barbara tech scene is unquestionably on fire. Three decades later, it has matured into a multi-hundred million dollar product category. From Lynda.com ’s recent $1.5

Santa Barbara 100

Santa Barbara Startup Sales Entrepreneur 100

socalTECH

DECEMBER 11, 2017

Really, we're the sales and marketing arm of those companies. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. We went a little too fast, and took on too many categories at first. We bring value to those small guys who can't compete against a $60 million marketing budget.

Startup 174

Startup Metrics Customer Custom 174

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. However, you are only paid for ads that generate sales.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

JULY 26, 2010

At the time we established these Alliances, our annual sales were less than $20 million and our market value was approximately $60 million or one-fifth of one percent of total capitalization of our Alliance members. Revenue – We generated significant fees, over and above our product sales, from our members. Road Rules.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. We index towards those categories, and we do really well. How big is YP? READ MORE>>.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 28, 2015

It's not some brand new category where you're a startup hoping to find paying customers. The other, was were we able to offer up additional products to customers, in a consultative way, not a pushy way, for additional sale to customers. I think the big challenge is going to be customer acquisition.

Demand 100

Demand Technical Support Startup Seed Funding 100

Tech Zulu Event

AUGUST 31, 2015

In this approach, you build your financial projections from the ground up by developing detailed spending plans based on your sales targets, anticipated hiring needs, and budgets for rent, product development, and other major cost categories. You can’t justify your assumptions.

Seed Funding 40

Seed Funding Course Metrics Invest 40

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. We index towards those categories, and we do really well. How big is YP.com? READ MORE>>.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? It wasn’t just front-end processes like sales tools, marketing funnels, dynamic pricing, driver routes and so forth but we also had to build comprehensive systems to manage numerous warehouses across four different cities.

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

JANUARY 13, 2011

I would mostly lump me in that category. And when you finish the demo you can bring in the other important components such as competition, team, customer acquisition strategy, etc. It’s the same as in any sales-oriented meeting and make no mistake raising money is sales. I’m sure there are many more.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. You need to nurture non-organic growth partnerships and acquisitions to maximize your valuation.

Social Network 59

Social Network Startup Demand Entrepreneur 59

InfoChachkie

FEBRUARY 24, 2011

We have built SocialStay for scale so I think the ‘chasm’ is both a function of time and sales. Yeah, I have made plenty of mistakes in this category in the past. You don’t need much… But what you do need is sales. Positions range from sales, tech, producers, etc…. Technically you don’t need business cards really.

Startup 233

Startup Design Mobile Social Network 233

socalTECH

MAY 11, 2010

For lack of a better word, it's really social shopping--not in the way of using social networking to drive sales, but because moms are social, to allow them to share information regularly online. As we continue to grow, we are adding more and more categories, all around being healthy, and making it easy for healthy choices to be easy choices.

Software Review 200

Software Review Commerce Startup Sites 200

SoCal Delicious

OCTOBER 8, 2012

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. Community Home Loans: FOR SALE. Upstate NY Retreat For Sale. Investment Land For Sale. NC Mountain Golf Living.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Tech Zulu Event

DECEMBER 13, 2013

Today, we support four categories: house cleaning, dry cleaning – pickup and delivery, wash and fold – pickup and delivery, and dog walking. We haven’t had any capital to really test customer acquisition strategies. I have three sales guys, who are on commission only. Your chores can be outsourced through Porter.

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

Both Sides of the Table

MARCH 25, 2016

Answering these questions and other basic planning will tell you where the value is accrued in the enormous travel category, who is serving this market today and you can find whether your entry into the market is likely to create a big business. billion in sales and thus controls less than 10% of the market.

Startup 150

Startup Marketing Study SEO 150

SoCal Delicious

MAY 6, 2012

He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005. After the acquisition, MyMiniLife became the common technology platform at Zynga and powers 150M monthly users including games like Cityville, Farmville, and Frontierville. By Category Marketing. View all categories.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78