socalTECH

FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

MAY 14, 2014

The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. Rubicon said the increases came primarily due to increases in pricing due to increased bidding activity. READ MORE>>.

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

JUNE 10, 2014

Los Angeles-based comparison shopping site Shopzilla said Monday that it is wrapping up its Bizrate Insights, Audience Discovery, and Activation Services all under one, single brand under the Connexity name. All of the various units provide targeting and advertising services and technology to customers. READ MORE>>.

Advertising 138

Advertising Equity Los Angeles Activity 138

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. To win in this environment, you may need to expand your leadership in industry conferences and community activities. Incent these early.

Product 141

Product Services Technical Review Artificial Inteligence 141

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Korrelate was based in Orlando, Florida, and developed technology to tie consumer''s online behavior to offline purchasing of new and used vehicles.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

TechCrunch LA

MAY 13, 2018

Select NikePlus members received an initial push notification of the Stash drop and a card in the SNKRS feed also advertised the special stash drop, in addition to a notification that flashed onscreen between the (amazing) SchoolboyQ set and SZA’s (equally amazing) performance. ”

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

Startup Professionals Musings

APRIL 11, 2022

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. Every team needs to understand how their activities relate to customer revenue. Key activities. It forces you to bridge the gap between idea and execution.

Funding 133

Funding Activity Custom Customer 133

socalTECH

MAY 13, 2014

According to Swagbucks, the funding round comes from Technology Crossover Ventures (TCV). Swagbucks operates an online rewards site which gives its members rewards for shopping, searching, taking advantage of offers, answering surveys, and other activities, to help encourage consumers to interact with advertisers. READ MORE>>.

Fandango 196

Fandango Sites Advertising Web 196

socalTECH

APRIL 12, 2011

First off, talk about your involvement in some of the companies here, and also explain your view of where Los Angeles is going in the technology world? It's about the user experience, the interface, and it's very not about the technology. Are you saying that developing that technology doesn't matter as much now?

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Push marketing effectiveness has dropped sharply with the explosion of technology over the past decade. Pull marketing is more effective with consumers.

Custom 172

Custom Customer Marketing Social Media 172

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed. As part of the acquisition, the firm said it has changed its named to Ubermedia.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. It looks like a lot of your execs have background at Active Network?

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

JANUARY 17, 2022

Facebook’s winning strategy was a laser focus on increasing active user counts and time spent online. In this age of technology, the advent of a better alternative is inevitable. On an ongoing basis, engagement requires a focus on motivation, match to strengths and interests, and active career planning.

Startup 144

Startup Social Media Metrics Custom 144

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

JULY 13, 2019

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. As an active angel investor, I look for this level of alignment and understanding in every funding presentation I hear. Key activities. Value propositions.

Activity 100

Activity Custom Customer Resource 100

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Our whole product and technology team is about 500 people. Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. As with many startup activities, you only have one chance for a great first impression. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Our whole product and technology team is about 500 people. Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

Startup Professionals Musings

APRIL 14, 2021

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. Most experts agree that these people now create and grow more trends than classic push advertisements. Other startups use technology to provide personalized products to all customers.

Custom 172

Custom Customer Social Media Technical Review 172

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. The Science Inc accelerated startup also said it had delivered 2.9

Sales 101

Sales Technical Review Marketing Technology 101

Tech Zulu Event

OCTOBER 24, 2013

A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. On October 24th tech enthusiast will come together to discuss the latest in Disruptive Technologies Impacting the Future of Gaming. Contact us at sponsor@techzulu.com.

Technical Review 76

Technical Review Technology Activision Entertainment 76

socalTECH

DECEMBER 11, 2008

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. Other features of the suite include dynamic optimization of ads based on performance, rich media advertisement support, and reporting tools.

Westlake Village 100

Westlake Village Advertising Web Examples 100

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't.

Advertising 189

Advertising Content Startup Social Network 189

Startup Professionals Musings

MARCH 8, 2019

Contrary to popular myth, to be a disruptive new businesses, you don’t always need an innovative new technology to win. Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. Favor operations over technology to prove it works.

Custom 73

Custom Customer Social Media Startup 73

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 133

Custom Customer Entrepreneur Advertising 133

Both Sides of the Table

OCTOBER 25, 2014

PR is an insanely valuable activity in early-stage companies. When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. Very few investors understand this and even fewer startups.

Press 415

Press Google Course Writing 415

socalTECH

APRIL 15, 2010

The energy and clean technology sector actually helped boost investments in Los Angeles, as well, with big deals for Torrance-based Amonix , which raised $64.4M Clean technology in Southern California represented $230.0M in investments, IT services--which includes many online advertising firms--was at $35.15M in investments.

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

NOVEMBER 9, 2012

NastyGal is just one of a number of fashion-meets-technology startups to emerge in Los Angeles, which. has long been home to both technology and fashion--but, based on its trajectory, looks to be one of the fastest growing. across its many businesses, and has a surprising number of technology related jobs. Rubicon Project.

Technical Review 279

Technical Review Company Companies Southern California 279

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities.

Social Media 73

Social Media Custom Customer Mobile 73

socalTECH

DECEMBER 30, 2010

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. In your opinion, what events, companies, or people made the biggest impact on the technology world in 2010? 2) Advertising in the Facebook ecosystem.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. In this context, content is like advertising, unless customers want to see you every day, they won’t remember anything about you.

Marketing 94

Marketing Social Media Technical Review Custom 94

socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Yet, the ways that enterprises and businesses are monetizing that user interaction is sort of archaic, compared to the evolution of the technology. We're taking a different approach. I harken back to my eBay days.

San Diego 159

San Diego Social Media Commerce Snapchat 159