Both Sides of the Table

OCTOBER 31, 2010

In each sales situation your goal as the leadership of the company is listening to feedback, calculating the customer ROI, testing what prices people are willing to pay, learning where budgets will come from, etc. I know all of this, like most everything I learned about startups, from making mistakes at my first company.

Sales 286

Sales Newsletter Technical Review Activity 286

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. That’s where the money is.

Social Media 98

Social Media Media Metrics Satisfaction 98

InfoChachkie

FEBRUARY 23, 2018

John Greathouse: So Steve, how does a company turn their office lease into a money maker? That sounds like an incredibly entrepreneurial thing to do, irrespective of a company’s size. During the past 15-years, Citrix grew via acquisition, which resulted in the company having lease obligations all over the world. Brilliant. .

Entrepreneur 113

Entrepreneur Design Acquisition Sales 113

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your deck should be so good that a VC asks you for permission to show it to his or her portfolio companies. after all you aren’t presenting this at TED.

Funding 239

Funding Venture Capital IP Email 239

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. The buying company many not be able to buy in your time frames.

Customer 324

Customer Custom Marketing Newsletter 324

Berkonomics

NOVEMBER 28, 2013

How do you judge a company’s prospects, if a corporate business-to-business sale has to be your game? If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? He is an active angel investor, and he manages several angel funds in Texas.

Startup 214

Startup Sales Product Customer 214

Startup Professionals Musings

APRIL 3, 2019

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Measuring is all about return-on-investment (ROI).

Social Media 96

Social Media Media Marketing Metrics 96

Berkonomics

JUNE 25, 2015

David is an active angel investor in Texas and is a former management consultant, where he obviously plied his trade well. – Dave. Bazaarvoice, a company in Austin, Texas is a great example of this kind of operation. But, more often, this is just the virtualization of what we used to call outsourcing.

Outsource 120

Outsource Social Media Commerce Writing 120

socalTECH

SEPTEMBER 1, 2011

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. Southern California--despite the lack of huge, name brand firms-- has a significant number of enterprise software companies, of which Network Automation is just one. You are self funded too, we recall.

Networking 214

Networking IBM IBM Pacific Palisades 214

Startup Professionals Musings

AUGUST 14, 2016

The most common proposals I hear are for yet another social networking site ( over 200 active ), or another dating site (over 2500 in the US alone). In my experience, finding real innovation in existing company environments is even tougher. Tracking results are essential to optimal ROI. Observe and measure. Reward your people.

Coach 64

Coach Metrics Competition Ideas 64

Startup Professionals Musings

JULY 22, 2019

If you have yet to get started, here are some key steps that I recommend to my advisory business clients: Actively engage customers via top social media sites. Customers are pulled to companies that are role models for saving the environment, fostering social change, and giving back to the less advantaged.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

JULY 21, 2011

It combines all of the approaches, from a market point of view, that companies like Starbucks, McDonald's, or Walmart would be interested in. So, what we do, is bring all of that data together into a unified, comprehensive solution, so they can manage all of that activity and data in one place. How did the company come about?

Social Media 248

Social Media Zumbox Media Startup 248

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

MAY 10, 2013

Walter Delph: As I mentioned, the company is four years old now. It''s a combination of leveraging our data to provide activation of users, by sending out the posts, and really providing brands with the metrics of before, during, and after a campaign. What''s the big goal for your company now?

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

APRIL 4, 2015

You need executive buy-in, committed budgets, and education for the whole team on objectives and activities. Only then can you determine your ROI. Companies have to communicate, rather than just pontificate. Above all, don’t forget to observe your competition and their social media activity.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 18, 2010

This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. Only then can you determine your ROI. Companies now have to communicate, rather than just pontificate. But above all, don’t forget to observe your competition and their social media activity.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Measuring is all about return-on-investment (ROI).

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 31, 2019

For example, I recently picked up my phone to call a well-advertised local company for a TV repair. You must become the employer of choice, based on incentive and employee-perceived ROI. Start today in modeling the activities of recognized leaders in this area, including Whole Foods, Toms Shoes, Warby Parker, and Patagonia.

Customer 83

Customer Custom Demand Examples 83

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Measuring is all about return-on-investment (ROI).

Social Media 102

Social Media Media Product Metrics 102

Tech.Co

JULY 31, 2017

Despite those pitiful stats a lot of B2B businesses still pour hundred thousands of dollars into direct sales and keep complaining about low ROI. Michael Litt recently shared how her B2B company decided to use Snapchat-style videos to engage with both her team and their customers. Manage Company Culture.

Snapchat 65

Snapchat Product Email Social Media 65

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. VCs (and LPs) have a vested interest in having more data, whether they want to invest in your company / firm or not.

Funding 336

Funding Venture Capital Startup Email 336

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Measuring is all about return-on-investment (ROI).

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

DECEMBER 11, 2008

The company has developed technology which uses deep space communications techniques to dramatically extend the range of passive RFID tags, used for things like supply chain automation, asset tracking, and warehouse operations. We did market studies, talked to customers, and launched a prototype in 2006, launching the company in 2008.

Technical Review 113

Technical Review Innocal Technology Software Review 113

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. My research led me to Wildland Adventures, one of the pioneering companies in the ecotravel space. Ever fantasized about climbing Mt. but we don''t.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

socalTECH

SEPTEMBER 27, 2011

So, from an ROI perspective, we didn't really have a product that addressed the publisher's need to make this minimally cash flow positive, and hopefully, also create a revenue source. you're competing with an entrenched deal company and another fifty startups trying to do some flavor of deals, outside the U.S., Unlike the U.S.,

Mobile 140

Mobile Santa Monica Startup Commerce 140

Tech Zulu Event

JUNE 10, 2015

It’s no secret – digital marketing is the big brand battleground for most companies. It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. For example, let’s say you’re a company. But what exactly does that entail? Kill Unsuccessful Channels.

PPC 40

PPC Marketing Social Media Startup 40

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. We were very early adopters of Ruby, and have been pretty active in that community.

Technical Review 223

Technical Review Glendale Advertising Google 223

Tech Coast Venture Network

MARCH 9, 2011

To help you get a jump-start with fundraising, I’ve gathered tips from active early-stage investors and entrepreneurs who managed to beat the odds by raising capital during and after the Great Recession. “Angels aren’t focused only on ROI,” says Tech Coast Angels’ Sudek. million in 2010. Be coachable.

Tips 100

Tips Capital Tech Coast Angels Screening 100

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. We were very early adopters of Ruby, and have been pretty active in that community.

Technical Review 211

Technical Review Glendale Advertising Google 211

Tech Zulu Event

FEBRUARY 17, 2016

The ROI was solid. As the value for users decreased, it naturally decreased the ROI for advertisers and their clients too.The CPM on Twitter was very high and still remains one of the highest today. I remained active. A company is only truly failing when it refuses to accept change or adapt to current situations.

Platform 40

Platform Startup News Content 40

socalTECH

JANUARY 13, 2012

Kian Saneii: What we have is a platform that helps all sorts of channel partners, including family members, assisted living facilities, home care and home health providers, and even insurance companies, help the elderly to stay home longer and more comfortably. What's the story behind the company? What's the story behind the company?

Software Review 140

Software Review Cloud Computing Startup Technical Review 140

Startup Professionals Musings

NOVEMBER 14, 2012

If you do not know how your staff is doing, then how can you truly know the inner workings of your own company? Staff discontent can put your company in serious jeopardy, while on the other hand, high staff productivity can be your best company asset. For growing companies, this is an important area to manage.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

DECEMBER 17, 2013

If you do not know how your staff is doing, how can you truly know the inner workings of your own company? Staff discontent can put your company in serious jeopardy, while on the other hand, high staff productivity can be your best company asset. For growing companies, this is an important area to manage. Overhead costs.

Metrics 100

Metrics Technical Review Sales Customer 100

InfoChachkie

JULY 14, 2011

And for many companies a good deal of their business is still closed over the phone–through their call centers. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

DECEMBER 19, 2011

Throughout the 90′s the PC became much more popular in corporate environments, so companies began to replace dumb terminals with PCs. But for software developers like my company the web was a blessing. Every startup (every company, really) was beholden to the traffic god that was Google search. the rest of the time.

Web 355

Web HTML Mobile Social Network 355

socalTECH

AUGUST 24, 2009

One of the startup areas where we've been seeing renewed activity in the last few months is in the enterprise software space--specifically, in software-as-a-service applications targeted at corporate customers. We spoke with the firm's CEO and co-founder, John Hanna : How'd you end up starting the company, and what is FunnelSource all about?

Oracle 145

Oracle Sales Startup Screening 145

Tech Zulu Event

MARCH 7, 2010

Panelists will offer concrete insights into a variety of mobile marketing and content issues: campaign sizes, appropriate approaches to measurement, SMS vs WAP banners vs in-app advertising, emerging ad formats, ROI vs online display, search and email, along with the impact of targeting on performance. But does every brand need an app?

Mobile 40

Mobile Media Case Study Advertising 40