Activity Competition Conference Marketing 
Startup Professionals Musings
JULY 30, 2021
While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Investigate broader implications of disruptive events. Now is the time to take a hard look at your own operation.
Startup Professionals Musings
NOVEMBER 14, 2020
These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Mobilize the total power of your team to not only build the product, but also build the market. Give credit.
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Startup Professionals Musings
MAY 26, 2023
Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.
socalTECH
MAY 23, 2019
According to Riot Games, the new organization will be the governing body for Riot's college and high school esports activity. Riot said the RSAA will provide the company with helping it with scaling competitive operations, creating a more inclusive student community, and aligning with the goals of schools.
Startup Professionals Musings
APRIL 9, 2023
Many business leaders I meet in my consulting practice are frustrated by the challenge of getting their teams working together, increasing engagement, and tackling market change requirements. Active listening is more important than active talking. Promote team inclusive activities and diversity.
Startup Professionals Musings
JULY 13, 2022
In these days of global competition via multiple channels, you need continuous marketing to find more customers. Due to the rapid growth of influencer marketing , influencer tracking systems, such as Traackr or Pixlee have emerged as reliable tools for brands that employ influencers to track conversions from their sponsorships.
Both Sides of the Table
FEBRUARY 20, 2017
And measuring activities or output can mislead you into thinking you’re doing a great job. You have a marketing department with three people. You have a marketing department with three people. They’re tasked with doing … marketing. Sounds simple but in practice I promise you most organization fall into the latter trap.
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