Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. And the reality is that you might be better off doing less activity but doing “the right&# activities really well.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spent a long time recovering from that debacle. You need to be there.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

socalTECH

AUGUST 30, 2012

Los Angeles-based Fliptu , the social media promotion startup headed by Jeremy Gocke, says it has started to line up a significant number of artists, bands, celebrities, and lifestyle brands for its service today. Fliptu's angel backers include Kelly Perdew, Sugarmaker Media, and others. READ MORE>>.

Social Network 223

Social Network Startup Social Media Media 223

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Gocke told us more about the company and what it's doing. What is Fliptu?

Social Media 268

Social Media Media Social Network Seed Funding 268

Both Sides of the Table

MARCH 24, 2014

And while of course the founders & management deserve all the credit for Maker’s success and will no doubt get their accolades in the press, from an investor perspective, Dana & I were hugely active in the company for years behind the scenes in recruiting, PR, product strategy, M&A, etc. I’m already back to work.

Venture Capital 387

Venture Capital Downey Writing Press 387

Both Sides of the Table

JUNE 29, 2014

This was pre social media. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. It shouldn’t be a one-way media publishing platform. Background. They are synergistic.

Social Media 307

Social Media Blogging Media Startup 307

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

DECEMBER 26, 2012

Today, we're featuring Erik Rannala , founder of MuckerLab , the startup accelerator focused on incubation stage Internet, software, services, and media businesses here in LA. As data like the Startup Genome have begun to point out, LA will continue to emerge as one of the most active tech / startup ecosystems in the world.

Southern California 259

Southern California High Tech Activity Platform 259

socalTECH

FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Financial terms of the buy were not disclosed.

Ventura 225

Ventura Advertising Incubator Acquisition 225

Both Sides of the Table

OCTOBER 29, 2010

The chosen candidate will probably have worked for a very reputable firm that is either in technology, consulting, investment banking, media or a startup. What is the future of social media, digital television or mobile computing. The analyst will be involved in the following activities: Tracking investment opportunities / companies.

Venture Capital 290

Venture Capital Technical Review GRP Partners Email 290

socalTECH

APRIL 24, 2019

the parent firm of Snapchat , reported its quarterly results on Tuesday afternoon, saying that its daily active users (DAU) increased by 2 percent quarter-to-quarter, to 190 million. Santa Monica-based Snap Inc. , However, Snap continues to post steep losses, saying it had a net loss of $310M in Q1 of 2019, on revenues of $320M.

Activity 113

Activity Santa Monica Snapchat .Net 113

Startup Professionals Musings

APRIL 22, 2020

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

Social Media 126

Social Media Media Ideas Writing 126

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Even still – we have only scratched the top end of the funnel actions. And so forth.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

SEPTEMBER 12, 2013

As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010. Media relationships. He reached out to younger founders and offered to help via his network at AT&T, Google, media agencies … you name it.

Invest 340

Invest Venture Capital Startup News 340

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

JULY 6, 2020

Los Angeles-based social video site Triller --which competes directly with TikTok --says it has reached 50 million monthly active users. According to Triller, it has seen a growing number of downloads and growth, particularly in India, following the ban of TikTok in India.

Activity 113

Activity Los Angeles Sites Angel 113

Both Sides of the Table

FEBRUARY 20, 2017

And measuring activities or output can mislead you into thinking you’re doing a great job. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Activity 164

Activity Conference Press Case Study 164

socalTECH

JANUARY 17, 2014

in the quarter and social media darling Snapchat raised $50.0M. For the year, a total of $2.51 billion was invested across Southern California''s technology industry. The largest financing deals in the quarter were for Irvine-based virtual reality goggle maker Oculus VR , which raised $74.3M

Southern California 246

Southern California Venture Capital Orange County Tech Coast Angels 246

socalTECH

FEBRUARY 13, 2013

its Media Camp accelerator program wil lbe launching in Los Angeles, to help early stage companies create "disruptive innovations" in entertainment. has realized that much of the activity in startups related to content is centered closer to Hollywood and Southern California's entertainment industry. Entertainment.

Los Angeles 217

Los Angeles Angel Startup Entertainment 217

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle. With over 77% of the U.S.

Social Media 98

Social Media Platform Media Customer 98

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. On social media, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. Image courtesy of Earbuds. Logging on is easy.

Entertainment 224

Entertainment Social Media Social Network Media 224

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

InfoChachkie

OCTOBER 22, 2012

I discovered that the authenticity averages of these leading Twitter personalities is abysmal,with only 29% real and active, 30% fake and the remaining 41% inactive. However, for anyone interested, my average scores are: 3% fake, 13% inactive and 84% active. My apologies to anyone I inadvertently excluded from this list.

Startup 239

Startup Activity Hollywood RSS 239

Both Sides of the Table

NOVEMBER 8, 2011

Several funds and firms are participating in this investment including Rincon Ventures , Idealab ( Bill Gross built the original incubator and there will be active support from Allen Morgan ), Baroda Ventures , GRP Partners , David Cohen (founder of TechStars ), David Tisch (founder of TechStars NY ), DLA Piper and Stubbs Alderton.

Venture Capital 287

Venture Capital Funding Startup GRP Partners 287

socalTECH

JULY 8, 2013

That depends on the goal you''re after, or how you''re trying to drive your reach, whether that''s clickthroughs, re-engagement, to drive a sale, for an install, or other activity. Programmatic buying enables you to buy media based on your model. These days, advertisers are looking to reach across multiple forms of media.

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

NOVEMBER 7, 2014

This year was particularly difficult, due to an explosion of startup activity in the region, which is now drawing entrepreneurs from around the world attracted by the rich environment for technology and media startups here. Meredith Vallando Rojas , Digitour Media. Jason Spievak , Invoca. Ian Swanson , ConnectEQ.

Southern California 279

Southern California SoCalTech Technical Review USC 279

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 95

Social Media Media Snapchat Platform 95

TechEmpower

JULY 31, 2023

A : Activation - What % have a "happy" initial experience? channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. R : Retention - Do they come back & re-visit over time? R : Referral - Do they like it enough to tell their friends?

Metrics 260

Metrics Startup Slides Technical Review 260

InfoChachkie

OCTOBER 1, 2012

Arguably the least-authentic personality on the list, Kim Kardashian, has the most legitimate followers of the Top 15 Tweeters, with 43% of her Twitter fans judged by StatusPeople to be real and active. Although one can imagine that the temptation to cheat is strong among handlers responsible for managing a celebrity's social media network.

Sample 240

Sample Startup Activity RSS 240

socalTECH

SEPTEMBER 26, 2017

The Creative Artists Agency (CAA), the entertainment and sports agency which also is an active investor and partner of technology and media companies here, said this morning that it has received a an investment from Temasek , the $200 billion Singapore investment company. READ MORE>>.

Funding 124

Funding Southern California Entertainment Activity 124

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. That's really the core focus for us.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

NOVEMBER 16, 2012

Ashour 328 ACTIVE Network 231% San Diego Matt Landa 330 (mt) Media Temple 230% Culver City Demian Sellfors 346 MyLife.com 219% Los Angeles Jeffrey Tinsley 369 Endologix, Inc. Brown 438 Volcano Corporation 163% San Diego Scott Huennekens 445 Demand Media, Inc. Lukianov 308 XIFIN, Inc. Computers/peripherals 237% Santa Ana Ayman S.

Southern California 242

Southern California Marina Del Rey El Segundo San Diego 242

Both Sides of the Table

NOVEMBER 8, 2011

My partner & mentor Yves Sisteron ( You can get to know Yves in this YouTube video ) has been active at HDI for years (as has our CFO, Dana Kibler ). Our investments focus heavily on the financial services industry, digital media, mobile applications & infrastructure, SaaS / Cloud and retail innovation.

GRP Partners 285

GRP Partners Technical Review Truecar Invest 285

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339