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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

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Startup Metrics

TechEmpower

A : Activation - What % have a "happy" initial experience? channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. R : Retention - Do they come back & re-visit over time? R : Referral - Do they like it enough to tell their friends?

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Industry Trends, Social Media and Web 2.0 Tools

SoCal Tech Calendar

Thursday, August 13, 2009 -- Industry Trends, Social Media and Web 2.0 Would you like to learn and understand the most effective ways to get the attention of the hundreds of millions of active social networkers around the world? See [link] (more).

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Demand Media Partners With REI

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, has inked a partnership with outdoor retailer REI. Trails.com is Demand Media's online adventure site, providing trail guides, topographic maps, articles, and other outdoors-related content. The companies announced the deal today.

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Social media will be pervasive in the enterprise and is primarily driving by customer interactions. Enter the World Wide Web (WWW).

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Get attention and reach your audience.

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JibJab Media Sues Car Dealer Over Commercials

socalTECH

Venice-based JibJab Media , the online humor and greeting card company, made its name with its well known animation of talking and singing Presidents. Since its "This Land Is Your Land" video hit the web in 2004, the company''s humor--and greeting cards--have been based on its signature video animation style. READ MORE>>.

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