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K1 Investment Management Buys Digital Pharmacist

socalTECH

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist says it provides its services to over 7,500 pharmacists. READ MORE>>.

Invest 113
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Steamboat Boosts Chinese Advertising Firm

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has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media , it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners. Yoyi Media provides targeted advertising and demographics to Chinese web sites.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself. I wasn’t. Indeed we are already seeing that online.

Invest 291
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How Kixer Is Connecting Mobile Web Users To Apps

socalTECH

Los Angeles-based Kixer (www.kixer.com) has figured out one way--which is to connect those mobile users with ads from app developers, who have the opposite problem of trying to boost their user base. You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now.

Mobile 124
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FastPay Finds $15M

socalTECH

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. gofastpay investment publishing gaming finance capital venture fastpay' The company, which is led by Jed Simon, said the funding came from Oak HC/FT.

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magnify360 Launches Advertising Optimization Tool

socalTECH

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see.

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OpenX Launches Ad Forecasting System

socalTECH

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 147