article thumbnail

Evite Names Advertising SVP

socalTECH

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning. Malloy will be based in New York, and will report to CEO Victor Cho. READ MORE>>.

Evite 100
article thumbnail

eHarmony Gets Heat For Advertising Claims In UK

socalTECH

Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today.

eHarmony 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rubicon Project Beats Google In Advertising Reach Report

socalTECH

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% of the U.S. READ MORE>>.

article thumbnail

VideoAmp Raises $2.2M For Video Advertising Platform

socalTECH

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The company says it already has more than 20 engineers in its Los Angeles offices. videoamp video advertising venture capital ross mccray' READ MORE>>.

article thumbnail

Netflix Eyes LA Billboard Company, Says Report

socalTECH

Netflix --which has major operations in Los Angeles--is looking to acquired Los Angeles-based Regency Outdoor Advertising , according to a report on Friday. The report, from Reuters, says that Netflix has offered around $300M for Regency Outdoor. The report cited "people familiar with the matter."

Netflix 100
article thumbnail

Evolve Media Launches New Native Video Advertising Product

socalTECH

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. evolve media native video advertising ingage' Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view.

article thumbnail

Rubicon Reports Record First Quarter

socalTECH

Los Angeles-based Rubicon Project said late Tuesday that it had record, first quarter results, with its first quarter revenues reaching $23M, up 39 percent year over year, and managed revenues of approximately $130M, up 34 percent year over year. The report is the very first report as a public company by Rubicon. READ MORE>>.

Report 159