InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Push marketing effectiveness has dropped sharply with the explosion of technology over the past decade. Pull marketing is more effective with consumers.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

APRIL 10, 2014

You can read more contributions like this from the local technology community at our Insights and Opinions section. Job seekers may be lured by careers in the mobile field and as such may be equally as excited as they are intimidated by the ever-changing technology space. Prepare by knowing the three big debates or key topics.

Mobile 164

Mobile Tips High Tech Blogging 164

socalTECH

APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

Idealab 176

Idealab Pasadena Blogging Advertising 176

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

JUNE 27, 2013

To help in that effort, Myspace launched a $20M marketing campaign, which includes broadcast television, cable, and digital advertisements--nearly as much as Specific Media spent on buying MySpace--as it has sought to convince new users to join the site.

Sites 168

Sites Blogging Media Advertising 168

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. But, contrary to what most people preach, it isn’t entirely free.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

SEPTEMBER 22, 2022

Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers. You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Companies that haven’t updated their website for years, or publish a new blog only sporadically, won’t be followed or pull in new customers.

Marketing 94

Marketing Social Media Technical Review Customer 94

Eric Greenspan

JUNE 8, 2010

social media), a one-click embeddable video series called T3:Today’s Tech Trends , a webinar series called Jeremy’s Desktop showcasing certain elements from the radio/video/blog, a DIY component called Help Desk to demonstrate how to fix your own problems, from computers to iPods to home theater. I know this, I am one. I know this, I am one.

Web 2.0 156

Web 2.0 Marketing Southern California Blogging 156

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory.

Gorilla Nation 124

Gorilla Nation Advertising Blogging News 124

Both Sides of the Table

AUGUST 23, 2010

I was an early user of Quora and like all new technologies they take a bit of playing with them for a while, discussing them with others and reflecting on them to let them sink in. Take AVC.com, the blog by Fred Wilson. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301

Blogging SEO Startup Writing 301

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer 40

Customer Custom San Diego JavaScript 40

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. So my strategy was to focus on technology heavy companies who could bring measurability and performance to inefficient parts of the digital media landscape.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

SEPTEMBER 9, 2009

I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. A few weeks ago I sat through two very contrasting presentations and wrote this blog post right afterward. We all know that many companies have tried to deliver targeted advertising on the web. is important.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. Maybe you can blog about that? Foreign Service.

Marketing 150

Marketing Social Media Blogging Media 150

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so. is based in Los Angeles.

Advertising 189

Advertising Content Startup Social Network 189

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 133

Customer Custom Entrepreneur Advertising 133

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. What are some of the top things you've published online, e.g., blog posts? Example here: [link].

Startup 225

Startup Los Angeles Social Network Twiistup 225

socalTECH

DECEMBER 27, 2012

Los Angeles-based VIRURL , the provider of online advertising technology, said Thursday that it has added a new feature called RSS Ads. The firm said its new feature allows publishers to use RSS (Really Simple Syndication) feeds to automatically distribute and create ads from a publisher's articles.

RSS 153

RSS Content Advertising Los Angeles 153

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. She points out changes and new approaches, based on her thirty-year career in technology advertising.

Marketing 97

Marketing Startup Examples Technology 97

Xconomy

OCTOBER 22, 2018

The tech industry, which reaps billions of dollars by harvesting personal data and using it to sell targeted advertising and other services, opened the door to federal data privacy regulations today in a proposal by ITI, a lobbying organization for tech companies.

Framework 79

Framework Google Advertising Organization 79

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

OCTOBER 23, 2008

Shopit develops software which can be embedded in social networking profiles, blog pages, and on other web pages for selling products. The firm said the new funding will go to speed the development of its services, and towards hiring in advertising, sales, and technology in its Los Angeles headquarters. READ MORE>>

Social Network 113

Social Network Blogging Los Angeles Advertising 113

Both Sides of the Table

OCTOBER 10, 2011

Netflix announced the changes to its company via a blog post. A blog post! You don’t handle major announcements via a blog post and no touch points. Not a freakin’ blog post. Probably the 5 minutes before they wrote their blog post. Major change by blog post again ? So how will consumers react?

Netflix 287

Netflix Customer Custom Pricing 287

Xconomy

MARCH 9, 2018

If a shopper interacts with technology in a typical grocery store, it’s usually at the very end—as they are paying for their items. Scanning loyalty cards at checkout is a lost opportunity,” says Eliahu Sussman, marketing manager at Aila Technologies, a Boston-area maker of retail devices such as digital kiosks and handheld scanners.

Pricing 69

Pricing Advertising Ideas Artificial Inteligence 69

socalTECH

NOVEMBER 8, 2012

The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. The firm has funding Tice Capital, the Los Angeles Syndicate of Technology, and angels. VIRURL says it is looking to "kill of the banner ad", which the company says is an ineffective way to monetize the web.

Santa Monica 153

Santa Monica Web Content Advertising 153

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. Robert Flynn: Yes. at that time.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% I will talk about these strategies in my next blog post. Having business models that aren’t only ad-based.

Networking 366

Networking Media Content Customer 366

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Does advertising work in the social networking world? What are the risks and rewards?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Both Sides of the Table

JUNE 28, 2010

This includes seed funding Automattic (who produce WordPress, the blog I use for this website) and investing in formspring.me, stickybits, Thing Labs (producer of Brizzly), KissMetrics and many others including Quantcast. Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

socalTECH

MAY 24, 2011

But, I was really passionate about music, and technology, and the convergence of the two, and wanted to see if I could built out my own business. We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers.

Social Media 241

Social Media Startup Sites Advertising 241

Tech Zulu Event

SEPTEMBER 9, 2014

Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. This emphasis on engagement is helping many businesses stand out from the onslaught of advertisements that can plague consumers daily. junk mail?.

Advertising 69

Advertising Training Customer Custom 69

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105