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Bold Entrepreneurs Now Create New Market Categories

Startup Professionals Musings

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Steve Jobs was a master new category king, by preaching the need for new thinking as he introduced the iPad, iPhone, and Apple Watch.

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7 Technology Entrepreneur Examples You Should Emulate

Startup Professionals Musings

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Examples 131
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

Develop 138
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9 Steps To Overcoming Your Biggest Startup Challenges

Startup Professionals Musings

Some people are good at it and some are not – independent of their IQ or their book smarts (there may even be an inverse relationship here). Entrepreneurs who are great problem solvers within any business are the best prepared to solve their customers’ needs effectively as well. The best entrepreneurs have both.

Startup 156
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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. In his classic book, “ Digital Context 2.0: Norton, Ph.D., Norton, Ph.D., Is your business ready to ride the wave? Marty Zwilling.

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9 Keys to Adding Street Smarts to Your Book Smarts

Startup Professionals Musings

Some people are good at it and some are not – independent of their IQ or their book smarts (there may even be an inverse relationship here). Entrepreneurs who are great problem solvers within any business are the best prepared to solve their customers’ needs effectively as well. The best entrepreneurs have both.