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Bold Entrepreneurs Now Create New Market Categories

Startup Professionals Musings

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Steve Jobs was a master new category king, by preaching the need for new thinking as he introduced the iPad, iPhone, and Apple Watch.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

Develop 138
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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. These are willing to share data with a variety of companies if there is a perceived beneficial effect to the consumer behind the sharing.

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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

Mobile 126
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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. These are willing to share data with a variety of companies if there is a perceived beneficial effect to the consumer behind the sharing.

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10 Tests of Your Modern Entrepreneur Lingo Savvy

Startup Professionals Musings

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Super-angels.