socalTECH

APRIL 23, 2014

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. The company--which is based in New York--has around 40 employees in Los Angeles. sizmek online digital advertising executive agency doubleclick' Meehan was previously.

Advertising 174

Advertising ReachLocal OpenX Los Angeles 174

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company said it is partnering with Catalyst Sports and Media, founded by Happy Walters and Josh Swartz, on the effort to bring the product to the sports market.

Advertising 100

Advertising Santa Monica Social Media Media 100

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Networking 138

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The company said the new funds will go towards growth, financing acquisitions, and international expansion. Global Investment, Inc., and Presidio Ventures.

OpenX 178

OpenX Advertising Pasadena Web 178

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday. READ MORE>>.

Advertising 100

Advertising Los Angeles Media Technology 100

L.A. Business Journal

MAY 16, 2019

Hollywood-based interactive video advertising Verb Technology Company Inc. reported its first quarter earnings May 16, posting a loss despite an overall revenue increase in its first earnings report since going public.

Report 100

Report Technology Hollywood Advertising 100

socalTECH

JULY 7, 2014

San Diego-based Adtile Technologies , a mobile ad technology company led by Nils Forsblom, has raised $4.5M The company did not announce the names of investors in the round. Adtile is the latest incarnation of TenFarms, a mobile app development company. in a Series A funding. founded by Forsblom. READ MORE>>.

Technology 157

Technology San Diego Mobile Advertising 157

socalTECH

MAY 23, 2012

Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. The buy is the fourth ad technology acquisition by Rubicon Project in the past three years.

Advertising 170

Advertising Mobile Acquisition Los Angeles 170

Tech.Co

JULY 10, 2017

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St.

Los Angeles 70

Los Angeles Advertising Angel Networking 70

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

Advertising 277

Advertising Technical Review GRP Partners Google 277

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. We decided to build technology to specifically address this problem.

Advertising 153

Advertising Startup CTO Coach Study 153

Tech.Co

APRIL 12, 2017

“With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies.

Advertising 70

Advertising Los Angeles Networking Angel 70

socalTECH

APRIL 12, 2017

With all the hand wringing in the tech industry over gender balance and equity, here's one company that apparently has no issue: LA-based Evite , the online invitations service. Evite's gender balance is in stark contrast to such companies as Apple (68% male, 32% female employees and 72% male, 28% male leadership); Uber (63.9%

Evite 179

Evite Company Companies Equity 179

socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search' Pricing on the new tool was not announced. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

Tech.Co

AUGUST 7, 2017

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St.

Los Angeles 70

Los Angeles Advertising Angel Networking 70

socalTECH

JANUARY 31, 2014

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. According to the company, the second round of funding came from S3 Ventures, Performance Edge Partners and Zeitgeist Capital. bluecava advertising platform cross venture capital targeting'

S3 153

S3 Technology Advertising Screening 153

SoCal Tech Calendar

MARCH 2, 2017

Wednesday, March 8, 2017 -- Future Forum – Entertainment: The Convergence of Technology and Media. Digital technologies are democratizing the creation and distribution of content causing a seismic shift in the business model for traditional movie and television studios. See [link] (more)

Entertainment 100

Entertainment Media Technology Social Media 100

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

FEBRUARY 12, 2015

San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. adtile technologies mobile advertising sensor sensors phone smartphone'

Mobile 100

Mobile Technology Product San Diego 100

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience.

Mobile 138

Mobile Technology Advertising Google 138

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

socalTECH

JANUARY 11, 2010

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

Advertising 162

Advertising Santa Barbara Tool Media 162

socalTECH

FEBRUARY 1, 2022

San Diego-based permission-based advertising technology developer Permission.io announced this morning that it has named Lauren Griewski as the company's Chief Revenue Officer.

San Diego 113

San Diego Advertising Technology Develop 113

socalTECH

MARCH 19, 2021

Los Angeles-based advertising technology developer Magnite--formerly known as Rubicon Project--said it raised $400M in a convertible note offering. The company said the 0.25% convertible senior notes due 2026 included the exercise of an option to purchase $50M of additional notes to its initial purchasers.

Technical Review 113

Technical Review Advertising Los Angeles Acquisition 113

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. The deal comes shortly after Twitter said it would not be allowing other companies to automatically insert ads into its service, which looked to most direclty impact Ad.ly. twitter tweets advertising.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

AUGUST 10, 2010

Irvine-based Local.com , which operates a network of local search sites, said today that it has upgraded the technology behind its sites. The firm said that it expects the enhancements to improve its search advertising relevance across its Local.com site and network. No details on the exact technology changes were given by the firm.

Technology 140

Technology Guide Advertising Sites 140

socalTECH

JANUARY 10, 2011

Irvine-based WebVisible , the local Internet advertising firm, said today that it has rolled out a new technology focused on keyword identification. WebVisible provides its services to small business owners, helping them to place online Internet advertising. READ MORE>>.

Technology 196

Technology Advertising Help Customer 196

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. California's technology industry possible. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Technology.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science. Unilever buys Dollar Shave Club for reported $1B value.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232