Advertising Companies Technology Web 
socalTECH
JANUARY 17, 2013
Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The company said the new funds will go towards growth, financing acquisitions, and international expansion. Global Investment, Inc., and Presidio Ventures.
Both Sides of the Table
APRIL 30, 2011
They first started in 1994 and are therefore almost as old as the Web itself. In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
DECEMBER 3, 2021
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence.
socalTECH
JANUARY 16, 2015
Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.
socalTECH
AUGUST 9, 2013
What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. We decided to build technology to specifically address this problem.
Both Sides of the Table
DECEMBER 19, 2011
In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” He shows data that the overwhelming majority of major enterprise in the US is currently adopting or looking to adopt social networking technology.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.
Expert insights. Personalized for you.
178 
Let's personalize your content