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GumGum Gets $22M More For Advertising AI Software

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Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. All three of those investors are existing investors in the company. GumGum is led by CEO Phil Schaeder.

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UberMedia Snags Yahoo Exec

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Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group. READ MORE>>.

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Yahoo Confirms Ross Levinsohn Hire

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Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD.

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OpenX Names New CFO

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Los Angeles-based advertising technology and ad exchange operator OpenX announced on Wednesday that it has named Mark Liao as the company's new Chief Financial Offier. He previously had also served at Turn, iSocket, and Yahoo!, Liao was previously at Amobee, where he had served as CFO for over three years. Americas business.

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YP Rolls Out New Search Advertising Product

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The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. local business small advertising search' Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

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Yahoo Deal With Microsoft May Hit Overture

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In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.