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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. One of “my” companies learned and grew to spectacular size. The post How powerful has new media advertising become?

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Adway Drives Up With $6M For Car Advertising

socalTECH

Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers. The company is led by CEO Sasha Krylov.

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Trust Finds $9M For Digital Advertising Card

socalTECH

Los Angeles-based Trust, a startup founded by former Snap team members, says it has raised $9M in its seed funding round, and launched its company. The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms.

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AdQuick Finds $6M For Out Of Home Advertising

socalTECH

Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. The funding was led by Initialized Capital, and also included WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink.

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GumGum Gets $22M More For Advertising AI Software

socalTECH

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. According to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures.

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Magnite Sells $350 Million in Notes to Fund SpotX Deal

L.A. Business Journal

Advertising technology company Magnite Inc. announced March 15 that it plans to raise $350 million in a private debt offering that will partially fund its planned acquisition of SpotX Inc.

Funding 130
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VideoAmp Pulls In $70M Funding Round

socalTECH

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113