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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. One of “my” companies learned and grew to spectacular size. The post How powerful has new media advertising become?

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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The firm, headed by Tim Cadogan, said this morning that the new funding brings its total raised to more than $70M. Global Investment, Inc., and Presidio Ventures.

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Greentoe Lands Angel Funding

socalTECH

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

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Rubicon Signs New York Advertising Firm

socalTECH

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

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FastPay Tops $100M In Funding To Customers

socalTECH

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

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Rubicon Project Hails Growth, New Customers

socalTECH

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". Peacock Equity Fund, Stanford University, and the University of California Berkeley. Peacock Equity Fund, Stanford University, and the University of California Berkeley. The company was founded in 2007.

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