socalTECH

APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Among other services, Break said that Apogee will help companies build their own internal email database, develop their Facebook Fan base, and create a Twitter following.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. We spoke with CEO and co-founder Nanxi Liu about the company''s software. What''s the story behind the company? Nanxi Liu: We started the company in the summer of 2012, with five totally random people.

Social Media 178

Social Media Media Startup Culver City 178

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Get the latest tech news, straight to your inbox. Please fill in your name.

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 108

Social Media Media Startup Platform 108

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 59

Social Media Media Entrepreneur Platform 59

socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers.

Media 124

Media Product Marketing Santa Monica 124

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media 102

Social Media Media Entrepreneur Metrics 102

TechCrunch LA

MARCH 27, 2020

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services.

Social Media 100

Social Media Email Tips Media 100

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. The firm said that Carroll joins the company from Petra Consulting Group, where she was President and Founder.

Social Media 100

Social Media Media Draper San Diego 100

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media 98

Social Media Metrics Media Startup 98

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 79

Social Media Media Marketing Platform 79

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We have many people on the team who have been with us from day one – at all levels in the company. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Trade shows.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

MARCH 11, 2019

Digital Pharmacist says it provides its services to over 7,500 pharmacists. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners.

Invest 113

Invest Newsletter Social Media Equity 113

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media 84

Social Media Metrics Media Satisfaction 84

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Marketing 120

Marketing Social Media Advertising .Net 120

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Offer premium services after user is hooked.

Develop 138

Develop Development Platform Mobile 138

Berkonomics

NOVEMBER 9, 2017

Simply, it’s offering a specific product or service to a specific group of people. Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Think about your product or service. What Is niche marketing? This is easy. Of course not.

Marketing 266

Marketing Resource Advertising Social Media 266

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs.

Orange County 185

Orange County SoCal Southern California Social Media 185

socalTECH

APRIL 7, 2009

San Diego-based Brickfish , a provider of social media marketing and advertising services, said Tuesday that Nike is using the firm as part of a user-generated photo contest. Brickfish runs social media campaigns and social media advertising for companies, and is venture backed by DCM, Draper Richards L.P.,

Social Media 100

Social Media Draper Advertising San Diego 100

Startup Professionals Musings

MARCH 25, 2023

Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $53B public company, and now growing revenue. Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation. Most are still confused about the right priority.

Organization 94

Organization Invest Customer Custom 94

socalTECH

JULY 1, 2010

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

Startup Professionals Musings

JUNE 21, 2020

Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $35B public company, and now growing revenue. Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation. Most are still confused about the right priority.

Organization 173

Organization Invest Customer Custom 173

Startup Professionals Musings

MAY 6, 2023

Peruse company reports from your business domain. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. You need to find just enough information to quantify the real need out there for your product or service. Conduct your own customized market research.

Statistics 120

Statistics Research Report Newsletter 120

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Social Media 179

Social Media Advertising .Net Content 179