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Thanks to socalTECH's Sponsors and Advertisers!

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Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. California's technology industry possible.

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The Truth Behind Display Advertising: Adomic's Quest For Transparency

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What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

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Google Gets Into Ad Optimization, Takes On Rubicon Project

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In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

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Interview with Lolita Carrico, Gloss Network

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Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive.

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Activision Blizzard Launches New Esports Division, Taps Former ESPN CEO

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Santa Monica-based videogame publisher Activision Blizzard announced this morning that it has launched a brand new, Esports division, which will focus on competitive gaming and growth of esports. Activision titles in the Esports are include StarCraft, World of Warcraft, Heroes of the Storm, HearthStone, and more.

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Ad.ly, Diversifying From Twitter, Looks To Facebook

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Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

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Mail.com Sued Over Fashion Rocks

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Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services.