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The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

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8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

Leveraging the global network will improve your odds of a highly skilled match, and bring diversity, as well as more innovative ideas and thinking to your team. You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy. Take advantage of world-wide sourcing of talent.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

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OpenX Launches New Product

socalTECH

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product.

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7 Realities Related To Customer Value Disrupt Growth

Startup Professionals Musings

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. pushing CEOs and business owners to innovate to outperform the competition. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network.

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Interview with Lolita Carrico, Gloss Network

socalTECH

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive.