Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. Both of his co-founders worked with him previously and both worked on ad management platforms.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Customized content. Stage and settle debate. Watch video metrics, track performance.

Metrics 79

Metrics Platform Content Web 79

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform.

Startup 98

Startup Platform Pricing Netflix 98

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Utilize Popular Social Media Platforms. Incorporate Advertising into your Marketing Strategy. Increase Your On-Site SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

DECEMBER 21, 2012

We sat down earlier this month to talk with Josh Yguado , President of SGN (www.sgn.com), to learn more about the importance of being nimble in the game market, the company's platform, and hear more about its recent move into real money gaming. Everything we produce is free to play, and there's also an advertising component.

Platform 147

Platform Mobile Startup Develop 147

Tech Zulu Event

FEBRUARY 18, 2013

Think about how many images are on the web. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It

Advertising 98

Advertising Santa Monica Startup Content 98

Startup Professionals Musings

APRIL 4, 2015

Concentrate your efforts on two to three platforms to start. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

NOVEMBER 19, 2018

Were part of the uCast Global video highway, which is our way of illustrating how content is being driven locally, regionally, and globally, using our platform, but also technology we have integrated and continue to integrate with our partners. We are unique in being an open platform, that allows for all of these variations to happen.

Content 113

Content Startup Mobile Platform 113

socalTECH

JUNE 30, 2010

We got lots of traction on the web, and the story was picked up in many places. They wanted to use the platform we had developed in a class called Mashup Culture. A few months later, we won the USC New Venture Competition. It's in advertising, public relations, and for the last fifteen years, television.

Journal 187

Journal USC News Startup 187

InfoChachkie

JANUARY 6, 2011

Pull Quote: “If you are smart, competitive, hard working and passionate about what you do you will have the best experience of your life. Could we really build a generalize platform and assemble the data in a cost effective way? Of course, there was so little competition back then so it easier to find uncharted territory.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. These days it seems like a professional is needed to interpret a business’ web analytics.

Startup 79

Startup Mentor Platform Help 79

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Gilt Group is currently the largest private sale web site in US. Configurable from desktop-based web-based UI. Competition: McAfee , Symantec.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

SEPTEMBER 13, 2012

The Mimiboard beat ten other apps from Africa to be the best at the App demo competition held at the Nairobi Open Innovation Summit in May. People can now add notes to the board – using Twitter, SMS, Rich web, WAP, Android and Java supported devices. Then you assign certain categories to it. This is merely one example on how to use it.

Advertising 91

Advertising Media News Content 91

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. We give users something they don't get anywhere else, for something they do every day--searching the web. What's the business model behind the site--it looks like this is advertising driven? Those points add up to a Visa gift card.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

InfoChachkie

JANUARY 24, 2011

Could we really build a generalize platform and assemble the data in a cost effective way? If you are smart, competitive, hard working and passionate about what you do, you will have the best experience of your life. Of course, there was so little competition back then so it easier to find uncharted territory.

Blogging 219

Blogging Entrepreneur Software Review Course 219

socalTECH

MARCH 27, 2015

Our CTO was the Senior Web Engineer at Yahoo Music, and helped launch many of its international platforms, and helped rebuild the original Yahoo Music and Messenger radio players. There is already lots of competition in the streaming music area, what do you think you can add to that area? What''s the business model behind this?

Yahoo 100

Yahoo Social Media Content Media 100

Tech Zulu Event

JULY 13, 2012

The panel of experts not only judged the competition but also gave the companies feedback after their pitch. They provide a platform that helps users find heal discounts and deals provided by health professionals in their area. Divshot is a tool for web application developers. TradeYa Inc.

Startup 85

Startup Miramar Venture Capital Santa Monica 85

Tech Zulu Event

SEPTEMBER 20, 2010

Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. You can now switch your phone and take your apps with you.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Tech Zulu Event

SEPTEMBER 24, 2010

Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. You can now switch your phone and take your apps with you.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Tech Zulu Event

APRIL 14, 2014

Matt Weghorst: Cojoin is a data integration platform. We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. Is it only a web-platform or will there be a mobile-version?

Startup 85

Startup Southern California Mobile Software 85

Frank Addante

MAY 15, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Savannah Peterson – Shapeaways , the social platform for 3D printing.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Tech Zulu Event

AUGUST 13, 2010

Over the past ten years, the rise of the consumer web and the availability of better measurement too. The step by step story of an entrepreneur’s journey from idea to bootstrap web startup from her vi. Your Web Developer Thinks You're an Idiot. Your clients pay you to design and build web sites and app. The constrai.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

SoCal Delicious

MARCH 1, 2010

AdWords is on Google.com, AdSense is a distributed platform across many different Web sites where if youre a small publisher and you put AdSense on your Web site and someone clicks, you get part of the revenue and Google gets part of the revenue. Okay, thats AdSense. Well, that technology came from an L.A. Were all connected.

Los Angeles 50

Los Angeles Company Companies Angel 50

Both Sides of the Table

APRIL 10, 2010

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc.

Acquisition 287

Acquisition Develop Development Conference 287

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I have other VCs that I love to work with but through a combination of desired geography, no known competitive investments and also Dustin’s preferences we settled on these two.

Invest 303

Invest Company Companies Web 2.0 303

Both Sides of the Table

JUNE 12, 2010

Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010. -New Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. It’s hard to get people to take a risk at a startup or for a reasonable salary with all this competition. That sets us up nicely for the next phase of the web.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly The Importance of Twitter.

Platform 307

Platform News Startup Invest 307

Both Sides of the Table

DECEMBER 22, 2011

Socially connected individuals and platforms that enable faster roll-outs of successful products. In the simplest form, new startups have a product that is INFERIOR to that offered by the competition but at a dramatically lower price with the seller opting for a very thin margin on their product. Why Deflationary Business Win.

Startup 386

Startup Pricing Marketing Product 386