socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

AUGUST 11, 2013

Develop viral content. People are more demanding and have more choices than ever before. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. entrepreneur startup marketing budget viral marketing business' Seed viral activity. Marty Zwilling.

Marketing 99

Marketing Entrepreneur Startup SEM 99

socalTECH

SEPTEMBER 4, 2014

Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. We sincerely hope that people will step up enough to support our content, so we never have to rely on commercial ads. They should be much higher. Tom McAlvey: We have everything.

Startup 237

Startup Services Advertising Content 237

Startup Professionals Musings

OCTOBER 5, 2013

Yet in the business plans I see, the marketing content and budget are smaller than ever. Digital quite simply is not for repurposing content that exists in other channels. It’s about re-imagining content to create blockbuster experiences that cannot be attained through any other medium. Don’t repurpose, re-imagine.

Marketing 104

Marketing Demand Startup Customer 104

Startup Professionals Musings

JANUARY 5, 2019

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Let your audience help with content creation. The best place to learn is by scouting around the Internet today.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Startup Professionals Musings

DECEMBER 11, 2016

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Let your audience help with content creation. The best place to learn is by scouting around the Internet today.

Startup 107

Startup Technical Review Case Study Software Review 107

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. We're doing a lot in social media with Twitter, Facebook, and contributors to our site, and figuring out how they are promoting articles and content through social media.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

JUNE 8, 2011

It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs. We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We learned that Groupon was taking their advertisers.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention. That trend is growing every day.

Marketing 76

Marketing Social Media Content Media 76

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. Take advantage of this by bringing some sentimental value to your advertising. Make sure that your promotional copy and content employ clear calls to action. 10 Make deals online.

Social Media 40

Social Media Entrepreneur Resource Tips 40

socalTECH

FEBRUARY 24, 2010

If I'm a woman, I might really be into fashion and beauty, and would be more apt to engage with content and community and engage in the shopping experience around that vertical, versus a horizontal brand across verticals. All those sites will crowdsource content through a passionate and engaged community around lifestyle categories.

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

SEPTEMBER 2, 2012

Yet in the business plans I see, the marketing content and budget are smaller than ever. Digital quite simply is not for repurposing content that exists in other channels. It’s about re-imagining content to create blockbuster experiences that cannot be attained through any other medium. Don’t repurpose, re-imagine.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

MARCH 3, 2011

I think many people came it the wrong way, and look at the content in the world created by a studio, which has done the work creating and producing that content, and spending millions and millions on it, and they hope to leverage that and make some incremental revenue. Our job is to help capture some of that demand.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

AUGUST 17, 2020

Our interview today is with serial entrepreneur Neel Grover , the CEO and founder of Indi (indi.com). Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. The second part of our app is Know It, which is a video on demand platform.

Help 113

Help Commerce Platform Orange County 113

socalTECH

JULY 20, 2011

However, it was an idea and concept which had been brewing for awhile, and besides, I had a personal interest in starting my own company and wanting to be an entrepreneur. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. We've done two things.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

APRIL 12, 2011

It's like New York, which because of all the advertising folks who have spun out of the companies and agencies there where the economy tanked, and have started creating innovative companies. I'm not suggesting that it's content, I'm suggesting it is the journey and the experience related to consumer activity. READ MORE>>.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

socalTECH

OCTOBER 28, 2016

Also, because of the internal dynamics of the talent pool, it effectively lead to more companies in the preponderant areas, which at the time were e-commerce, ad-tech, and disruptive media or media-related companies�such as game companies, companies that were in music, or companies related to the distribution of content.

Startup 100

Startup Entrepreneur Funding Incubator 100

SoCal Delicious

SEPTEMBER 19, 2012

Skip to primary content. Skip to secondary content. Ten Tech Entrepreneurs Who Are Putting LA on the Map. Tech startup accelerators dot the landscape, feeding investments into the waiting arms of the nation’s most intelligent and driven entrepreneurs. Richard Rosenblatt – Demand Media. Post navigation.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. Includes content mobile guides, ie.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MARCH 4, 2010

We're now doing around 20 million people a month to Docstoc, and wanted to leverate that to create a marketplace where you could buy and sell professional content. Jason Nazar: We screen the profiles, but we don't screen the content. As long as the content fits in the bucket, we approve it to go into the marketplace.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. An on-line community for entrepreneurs. An on-line community for entrepreneurs. Advertisers.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. An on-line community for entrepreneurs. Advertisers. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

JUNE 4, 2011

Yet in the business plans I see, the marketing content and budget are smaller than ever. Digital quite simply is not for repurposing content that exists in other channels. It’s about re-imagining content to create blockbuster experiences that cannot be attained through any other medium. Don’t repurpose, re-imagine.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. The now-public. Rubicon Project. is a good place for employees.

Technical Review 279

Technical Review Company Companies Southern California 279

Both Sides of the Table

AUGUST 15, 2010

The life of an entrepreneur is filled with 20 second opportunities. People read magazines for a reason and it’s a combination of focused content and beautiful images. My partner was in product management at Demand Media. I thought the world was moving to more automated content creation and content factories.

Startup 315

Startup Content Conference Media 315

Tech Zulu Event

JUNE 11, 2013

This second annual fest brings together technology leaders, startup CEOs, investors, Hollywood studio executives, entrepreneurs, developers, students and more to celebrate LA’s dynamic technology industries with panels, workshops, hackathon, mixers, and a start-up showcase spotlighting 40 local startups. and launching at Silicon Beach Fest.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Startup Professionals Musings

JUNE 8, 2012

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Let your audience help with content creation. The best place to learn is by scouting around the Internet today.

Technical Review 99

Technical Review Case Study Startup Software Review 99

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Position your products as delivery for on-demand services. Use personized smart advertising to target your customers.

Social Media 73

Social Media Customer Custom Mobile 73

Tech Zulu Event

APRIL 25, 2013

Mindshare LA set out to gather intriguing speakers from fascinating backgrounds to present unique topics to a community of intellectuals, scientists, entrepreneurs, technologists, and the general public via a monthly evening of “enlightened debauchery.”. “I The next Mindshare L.A. will be held in Santa Monica April 26 th at the V Lounge.

Santa Monica 92

Santa Monica BarCamp Startup UCLA 92

Startup Professionals Musings

JULY 13, 2012

Develop viral content. People are more demanding and have more choices than ever before. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. That’s a double death wish.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

JULY 2, 2010

Their revenue from advertising may approach one billion dollars this year, with most consumed by bandwidth and associated costs, YouTube isn’t even profitable yet. They are most optimistic about video advertising, rather than vlogging or other applications, since video ads have been the norm for a long time. Marty Zwilling.

Hulu 84

Hulu Social Network Blogging Netflix 84

Tech Zulu Event

SEPTEMBER 19, 2012

Well, that’s easy – we deal in African content, created by Africans, for (mostly) Africans. They saw our passion for content, the Diaspora’s thirst for Nollywood movies, the site traffic and our plans to grow the company and we went from there. The team is working with US-based advertisers, as well as exploring the TV and cable routes.

Netflix 82

Netflix Marketing Technical Review Content 82

Tech Zulu Event

SEPTEMBER 20, 2010

We will be bringing you some of the hottest startups around to give you a quick rundown about their companies and get to know the entrepreneur behind those companies. This Panel is filled with investing super stars who will be going over must have content for all the startups and entrepreneurs out there. Adrenaline Fueled Angel.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

InfoChachkie

MARCH 2, 2010

Many collectors, whose primary goal was to complete their collections, were content to have an Excellent or even a Very Good card, which ensured broader demand for lesser grade cards. The advent of investors and grading services drove up the demand for near-perfect cards while suppressing the value of all other cards.

Pricing 138

Pricing Advertising Marketing Startup 138

Startup Professionals Musings

MARCH 21, 2011

Develop viral content. People are more demanding and have more choices than ever before. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. That’s a double death wish.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

FEBRUARY 18, 2009

People are demanding more and more experiential opportunities out of their leisure holidays. It's the first year that baby boomers have been eligible for retirement benefits, and there are people with discretionary income, even in these economic conditions, who are demanding these experiences. Thanks for the interview, and good luck!

Web 100

Web Altadena Sites Activity 100