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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 57
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10 Startup Lessons Entrepreneurs Can Learn From Superheroes

InfoChachkie

As part of UC Santa Barbara’s Distinguished Lecture Series, Jason Nazar, Co-Founder and CEO of Docstoc , recently shared ten lessons that emerging entrepreneurs can learn from superheroes. To this end, Jason and his DocStoc team have created a compelling online course entitled, 21 Critical Lessons for Entrepreneurs.

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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

One complaint we sometimes hear from venture capitalists visiting Southern California for the first time, is the difficulty of finding experienced entrepreneurs and executives. socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. I think there is also no denying the role that Richard Rosenblatt has played in building the LA tech ecosystem and spawning great entrepreneurs who followed in his footsteps. He built & IPOd Demand Media.