socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said that publishers can use the tool to figure out what is the most valuable content on their websites. READ MORE>>.

OpenX

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. to enable content creators to reach fans in the MySpace stream. The deal was announced by Sean Pervical, Director Content Socialization for MySpace, who also runs LA technology blog Lalawag; Ad.ly

Advertising

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The service also helps companies compare the effectiveness of those ads versus ads from competitors and others.

Advertising

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand

TechCrunch LA

SEPTEMBER 7, 2021

They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If In today’s highly competitive ad environment, both content and data are kings. Have you worked with a talented individual or agency who helped you find and keep more users?

Commerce

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. The company has scaled so quickly because its platform uses vast natural language algorithms to match intent with the appropriate content.

Content

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors. READ MORE>>.

Advertising

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Helping entrepreneurs succeed. Advertisers. Rely on Vistage to Help Them Grow. you had a personal board of advisors to help? professionals? learn more.

SoCalTech

socalTECH

AUGUST 7, 2019

Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram.

Advertising

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

Hulu

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. is about helping people on Twitter make money from the content they are creating. is based in Los Angeles. How does Ad.ly

Advertising

Both Sides of the Table

SEPTEMBER 17, 2013

Content is a “hits-driven” business that makes it unattractive to investors – remember? The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Content goes global (of Maker Studios 4.4 Content goes global (of Maker Studios 4.4

Company

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth. Indeed we are already seeing that online.

Invest

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Taboola said the buy will help boost the company''s annualized run rate to $250M. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.

Rustic Canyon

Berkonomics

NOVEMBER 19, 2020

I was the original investor and helped to grow GameSpy Industries, attracted to the fledgling company because of its million users each month, even though at the time there was no monetization to the traffic. Once we had what we thought was the answer, in allowing for display advertising on these sites. And the numbers were staggering.

Metrics

socalTECH

SEPTEMBER 10, 2010

Demand said that it has created a "crisp, clean" design update, and also added new content channels, a new video series, and social tools to the site. Tags: ehow demand media question answer video help. Among the channels are family, food, health, home, money and style sections. READ MORE>>.

eHow

socalTECH

AUGUST 3, 2012

One of the big questions in the content world has been: what's the right formula to make content creation profitable on the Internet? And, how do programs like YouTube's recent push to help fund original content channels on the site helping? What is IBN Sports? It's a combination of revenue models.

Content

socalTECH

FEBRUARY 28, 2012

Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0

Platform

socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

Media

socalTECH

AUGUST 1, 2012

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers.

Screening

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so. in a seed funding round.

Help

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. The huge leap forward for YouTube was UGC (user generated content) but this emerged into new stars, new ways of producing content and new ways of consuming it. Reach matters to advertisers for an obvious reason.

Snapchat

socalTECH

JULY 27, 2010

As part of the expansion into 3D, Break also said it will help advertisers via 3D ad formats and incorporation of 3D video into its advertising products and ad-server. Tags: break media content publishing hollywood. READ MORE>>.

Media

socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Tags: content creative advertising capital venture metrix. in a debt funding round, according to a regulatory filing from the firm Monday. READ MORE>>.

Palomar

socalTECH

JUNE 24, 2014

FameBit''s service helps match advertisers with YouTube influencers, mostly for sponsored content and endorsements within that YouTube content. video creator artist content marketplace influence influencer youtube science famebit' READ MORE>>.

Seed Funding

socalTECH

MARCH 24, 2010

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Break specifically said the partnerships would help enhance its video and display ads on its sites.

Media

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Startup after Iron Planet? (6:00 6:00 – 7:30).

Capital

socalTECH

NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace. READ MORE>>.

Media

socalTECH

NOVEMBER 8, 2012

The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. VIRURL said its widget lets users click on a "recommended content" link which links users to extra, sponsored content that might be relevant to the content on a page.

Santa Monica

Both Sides of the Table

MAY 15, 2010

Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.

Venture Capital

socalTECH

FEBRUARY 3, 2010

According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites. The firm said the software can take an advertiser's existing website content, and place it into a template for all major mobile devices, including the BlackBerry and Apple iPhone.

Web

socalTECH

AUGUST 6, 2012

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. Our whole goal is to create content for real life.

Demand

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition