Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Custom Customer Dollar Shave Club 71

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Custom 100

Custom Customer Advertising Education 100

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

DECEMBER 15, 2021

It seems to be more a function of mindset and principles, more than education or natural ability. Deliver value to your customer, to accrue value in you. Value to a customer means you are solving their problem, not highlighting yours. Others need to count on you as one who is willing and able to tackle the hard challenges.

Education 148

Education Mentor Custom Customer 148

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network. READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

Startup Professionals Musings

DECEMBER 17, 2021

Maybe more importantly, your long-term survivability is tied to intellectual property, like trade secrets and patents, as well as other less tangible items like your customer base, your experience, and your skills. Marketing and advertising are business realties. With 200,000 new websites per day, customers won’t find you by accident.

Entrepreneur 138

Entrepreneur Activity Guide Patents 138

Startup Professionals Musings

NOVEMBER 17, 2021

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Movie recommendations.

Startup 99

Startup Social Media Study Guide 99

Tech Zulu Event

SEPTEMBER 9, 2014

Marketing is considered an art by many individuals because it requires keen insight in how to approach a product, service, or brand, and how to effectively deliver those things to customers. Consumers and businesses want to be engaged to how the good, service, or product relates to the customer or how the product will benefit them.

Advertising 69

Advertising Training Custom Customer 69

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Your Clients, customers, and especially your competitors will attend. Want to Sponsor?

SEO 64

SEO Advertising Conference Social Media 64

Startup Professionals Musings

APRIL 27, 2022

Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

Berkonomics

APRIL 8, 2021

Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.) Here is my list. First: Planning. Fourth: measurement. Fifth: reaction.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business?

Social Media 108

Social Media Media Startup Tips 108

socalTECH

JANUARY 18, 2019

We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. After doing the work for an internal event for them, that led to external, customer-facing launch events around the country. It's been an exciting two years. What were you doing before this?

Startup 243

Startup Custom Customer Entrepreneur 243

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Your Clients, customers, and especially your competitors will attend. Want to Sponsor?

SEO 40

SEO Advertising Conference Social Media 40

socalTECH

OCTOBER 4, 2012

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. It's a hands-on kind of education.

Web 187

Web Content Startup Education 187

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

FEBRUARY 20, 2013

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Marty Zwilling.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

MARCH 10, 2019

Maybe more importantly, your long-term survivability is tied to intellectual property, like trade secrets and patents, as well as other less tangible items like your customer base, your experience, and your skills. Marketing and advertising are business realties. With 200,000 new websites per day, customers won’t find you by accident.

Entrepreneur 92

Entrepreneur Activity Guide Patents 92

Startup Professionals Musings

FEBRUARY 6, 2019

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Movie recommendations.

Social Media 70

Social Media Study Guide Examples 70

socalTECH

JUNE 23, 2011

One, is with cause marketing, engaging your customers around causes; second, is employee engagement around causes, and the last is corporate social responsibility, companies working with vendors or other folks they work with, and the public in general. Ryan Scott: We focus on a couple of things. We like to call ourselves a cause integrator.

Causecast 222

Causecast Startup Content Education 222

Startup Professionals Musings

JULY 28, 2019

Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 93

Startup Entrepreneur Capital Examples 93

socalTECH

JANUARY 18, 2019

We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. After doing the work for an internal event for them, that led to external, customer-facing launch events around the country. It's been an exciting two years. What were you doing before this?

Startup 133

Startup Custom Customer News 133

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Marty Zwilling.

Media 101

Media Marketing Startup Framework 101

Tech Zulu Event

AUGUST 19, 2015

Better Education. Finding new and better ways to help students learn has always been a challenge, but big data analytics might be the key to improved education. Real time data helps businesses measure their interactions with customers. This level of interaction helps connect customers to the business.

Education 40

Education Organization Advertising Platform 40

Tech Zulu Event

DECEMBER 22, 2012

By taking a page out of STEAM’s playbook, Stacksocial seeks to provide instant gratification to its customers by offering software bundles at a price that’s easy to get behind. In addition to all of that, Stacksocial helps people discover their inner geek by offerings educational courses too.

Software 84

Software Web Design Pricing Course 84

socalTECH

JUNE 16, 2009

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. That affiliate passes that to the advertiser, and minutes or hours later will call the potential customer back at their phone number. There is 300 billion or so spent on advertising in the U.S.,

Advertising 113

Advertising Networking Santa Barbara Startup 113

Startup Professionals Musings

DECEMBER 1, 2014

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Movie recommendations.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

socalTECH

FEBRUARY 7, 2012

We have about 8500 customers there, but only a small percentage have built great communities that took off, and the rest floundered. That's why we built FanMix, to solve our own problem, and help our SocialEngine customers to promote their own sites. The most attractive thing about it was the educational value.

Startup 242

Startup CTO Coach Blogging Social Media 242

Startup Professionals Musings

JANUARY 27, 2011

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

Media 91

Media Startup Company Companies 91

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Growing a business in this highly connected and information-intensive world requires a total focus on marketing and evolving customer perceptions.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). People don’t want to speak to customer service reps. I don’t want to speak to customer service reps!! Higher education. Simply, customers trust businesses that are available by phone.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

OCTOBER 21, 2014

Zach had built one of the top ten education apps in the App Store, and after they started talking, Zach also decided to drop out of college and join as a co-founder. We put our software onto computer chips, which are the size of your credit card, and we give it to customers without charge. READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

InfoChachkie

SEPTEMBER 3, 2013

Better than Amazon''s customer experience for any brand" and "LinkedIn on Steroids.". Customer Segmentation. Yammer for Education) & explanatory (e.g., Every minute the executive team spends seeking funding is time they are not enhancing the company''s value prop or servicing its customers, partners and employees.

Product 208

Product Yammer Technical Review Google 208

Startup Professionals Musings

NOVEMBER 27, 2017

Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world. Users can be advertisers, consumers, sellers, or passengers.

Netflix 54

Netflix Social Media Competition Custom 54