Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). People don’t want to speak to customer service reps.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. There have been changes in how people search, such as mobile devices.

Advertising 203

Advertising Startup Google Commerce 203

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. They know what you bought the last time you were shopping.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

OCTOBER 21, 2022

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. You provide the free app in the App Store that gives subscribers mobile access to your service.

Develop 138

Develop Development Platform Mobile 138

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. 40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. It’s also one of the most accountable, with in-depth data provided by search engines about performance. Social-media advertising. Display advertising. Email marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

Tech.Co

JANUARY 10, 2018

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. “Focusing on emotion is key when communicating with female customers. Most importantly, humor can get customers talking about your product or service.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Naturally I’m excited about this investment or I wouldn’t have done it. So what about the ad management business excites me? The world is going mobile.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

Customer 100

Customer Custom Satisfaction Social Media 100

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Customer upsell, selling more to existing customers.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

SEPTEMBER 2, 2012

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. It’s about re-imagining content to create blockbuster experiences that cannot be attained through any other medium. Ask why it should be, and why customers should care.

Customer 100

Customer Custom Marketing Demand 100

InfoChachkie

MAY 19, 2014

According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. There’s a fundamental difference between the behavior of someone utilizing a mobile device and someone sitting at a desktop computer.

Company 200

Company Companies Mobile Advertising 200

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. It’s also one of the most accountable, with in-depth data provided by search engines about performance. Social-media advertising. Display advertising. Email marketing.

Customer 60

Customer Custom Marketing Social Media 60

socalTECH

MARCH 2, 2012

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? The founders, who are part of the Los Angeles StartEngine accelerator, talked to us about what they're doing. Jason Crilly: We're doing mobile landing pages.

Mobile 249

Mobile Startup Advertising Sites 249

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Update your website to make it totally customer-focused. Provide mobile device apps and interactive support.

Marketing 94

Marketing Social Media Technical Review Customer 94

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

Netflix 191

Netflix Blogging Mobile Advertising 191

Tech Zulu Event

APRIL 18, 2016

As much of the world has shifted to mobile, smartphones are an important way to reach consumers. However, this year many brands still won’t deliver a full mobile experience, which is to say that, in 2016, many retailers still won’t have apps. The report notes that in general, the companies that prioritize mobile had modest budgets.

Mobile 40

Mobile Sites Customer Custom 40

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ? It''s a problem for everyone.

Advertising 203

Advertising CPC Tool Startup 203

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. The company’s workforce has grown to about 270, including 80 in San Diego. It’s been about data.

Customer 40

Customer Custom San Diego JavaScript 40

Startup Professionals Musings

SEPTEMBER 18, 2022

Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding.

Competition 133

Competition Patents Resource Invest 133

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. What is Sidebar all about? So how does this fit into the mobile world and B2B? So carriers are a major customer of yours?

Content 189

Content Screening Mobile Customer 189

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). We spoke with Gabe to learn more about his company�which is backed by Bertelsmann and Upfront Ventures--and what it is working on. Tell us about your company? What's next for you?

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100

socalTECH

APRIL 25, 2017

Los Angeles-based MomentFeed , which develops social marketing software to help multi-location, retail brands better manage the information about their local stores, has linked up with Snapchat's partner program, according to the company.

Snapchat 124

Snapchat Advertising Los Angeles Tool 124

Startup Professionals Musings

SEPTEMBER 11, 2021

One customer is not traction, and beta tests with a thousand customers at no cost don’t count. If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month. Average transaction size and revenue per customer.

Startup 121

Startup Metrics Customer Custom 121

socalTECH

JANUARY 18, 2019

To better understand exactly where EV technology is today, we caught up with Caradoc Ehrenhalt , the CEO and founder of a Los Angeles startup, EV Safe Charge (www.evsafecharge.com), to chat a bit about his view of where EV charging technology today. We do run into a lot of questions about that, and it's safe to charge.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

NOVEMBER 19, 2018

We caught up with Kanaan to learn more about uCast Global. Thats what uCast is all about. For instance, one of our targets are those who have large audiences, like mobile carriers. These large mobile carriers have audiences, but something they dont have content services to attract and retain subscribers to a mobile network.

Content 113

Content Startup Mobile Platform 113

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. To start, why don't you describe how your mobile ads work?

Startup 177

Startup Mobile Culver City Los Angeles 177

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. Andy Steuer: Punchcard is a mobile loyalty rewards app. All of this allows businesses to identify who their customers are, and incentivize them to come back again and again.

Southern California 245

Southern California Idealab Startup Customer 245

Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing. Converse on topics of purpose, not just products or service.

Marketing 130

Marketing Technical Advisors Social Media Media 130

socalTECH

SEPTEMBER 28, 2018

If you're a bricks-and-mortar retailer, looking for information on your customers, it's often very tough to figure out who's coming in the door. Amit Jain: Bridg is a customer data platform and marketing technology for offline retailers. Our mission is to make offline customer data accessible and actionable for offline retailers.

Startup 113

Startup Customer Custom Sales 113

Tech Zulu Event

FEBRUARY 7, 2013

Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information. Hence the emergence of Source13, a new mobile conference produced by Flurry. How do you discover the right people to follow?

Mobile 71

Mobile Technical Review Platform Startup 71

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”.

Marketing 209

Marketing Advertising Paid Search Startup 209