Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

TechEmpower

NOVEMBER 13, 2023

Drop-off on the first page of an application is bad news. It means wasted advertising spend and lost goodwill. So instead, we fill it with a completely custom blurb, written just for him: Hello! Now that AI is here to help, every textbox is an opportunity to help a customer through the challenge.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

NOVEMBER 22, 2013

The company--which been powering the polling software behind such sites as ESPN, ABC News, Fox News, Los Angeles Times, and Warner Bros Television--said the updated poll publishing and management tool adds such features as geographical mapping of polls, ability to split polls by demographic, customize the layout and design of polls, and much more.

Software 198

Software Tech Coast Angels Mission Ventures News 198

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. It later expanded into customer service management, marketing, etc. Now, let’s look at Automated Advertising.

Advertising 76

Advertising Sales Organization Customer 76

Both Sides of the Table

APRIL 19, 2011

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. To make PR big you need to find a way to “make news”. we both love Jason).

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

JULY 17, 2012

The firm said its new AdStitch mobile advertising service ads pre-roll and post-roll adds to MMS videos, which allows companies to combine advertisements with MMS video messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns. READ MORE>>.

Mogreet 183

Mogreet Platform Advertising Mobile 183

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

socalTECH

MAY 16, 2013

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site. READ MORE>>.

Technical Review 140

Technical Review Technology Software Review Tips 140

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

DECEMBER 3, 2021

Smart potential customers only visit and buy from credible and memorable websites. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Highlight interviews and reviews from recognized industry sources, and news sources.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

Tech Zulu Event

DECEMBER 29, 2011

As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands. The rise of ecommerce giants EBay and Amazon.com has shone a light on a new path to consumerism. A customized browse (or soft sell) rather than a customized product, yet still a customized experience.

Customer 74

Customer Custom Advertising Demand 74

socalTECH

JULY 14, 2010

In news leaked out by Affiliate New Review, apparently Google is using RingRevenue on a trial of paying commissions for phone-based traffic. Tags: ringrevenue google call phone affiliate advertising. No details on the arrangement between RingRevenue and Google have been announced by the firms. READ MORE>>.

Google 182

Google Santa Barbara Technical Review Advertising 182

Tech.Co

DECEMBER 29, 2023

Verifying Looking for regular tech news straight to your inbox? Bobbie’s growth snowballed after caregivers sought new sources of baby formula during the nationwide shortage in 2022. However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

AUGUST 14, 2012

They're already having a lot of interaction with mentors, some of them have customers and traction, some of them even have investors already lined up.". However, despite the good news, Marks and his entrepreneurs all agreed that their work is far from over.

Mentor 178

Mentor Entrepreneur Technology SoCalTech 178

Startup Professionals Musings

JANUARY 5, 2022

If you're worried about threats to the survival of your company, don't look for them in the news. Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. As a startup, you have more control over your customer base.

Startup 103

Startup Advertising Social Network Ideas 103

SoCal CTO

NOVEMBER 17, 2009

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our radio show, Tech News, powered by Make It Work has been a great success.

Acquisition 170

Acquisition Customer Custom Ideas 170

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising. — Fat Tail Capital (@FatTailCapital) March 25, 2022. Delivery Is Evolving.

Advertising 116

Advertising Tool .Net Google 116

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Furthermore, when Twitter publishers make money from their work in supporting the Twitter platform this is good news for all involved. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Look for new ways to sell. Getting these users costs money. The burden of proof is on you to show value.

Startup 144

Startup Sites Content Sales 144

socalTECH

JANUARY 18, 2011

When you see a story from the LA Times, you know there is a certain level of quality, and that it's written by a news publication you know about. We make sure that content is available, and linked to current news stores. Right now, news organizations write off the news cycle. So, we start with that.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

socalTECH

NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. READ MORE>>.

Clearstone 159

Clearstone Santa Monica News Equity 159

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). So here’s my news for you: People still want telephone calls!

Mobile 329

Mobile Advertising Media Marketing 329

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

FEBRUARY 20, 2019

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Follow-up for customer satisfaction.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

socalTECH

DECEMBER 26, 2012

What was the biggest news for you/your firm this year? I think that the biggest news for StartEngine this year is our productivity. I'd say the biggest lesson I learned is that entrepreneurs need to have more contact with their customers and consumers upfront to build a better assessment of needs and priorities.

Southern California 168

Southern California High Tech SaaS Social Media 168

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

InfoChachkie

MAY 19, 2014

Agreed, this ain''t a news flash. Instead of foisting antiquated conversion funnels on mobile users, advertisers should offer consumers what they want - the opportunity to transact (or learn more) with a single click. Fortunately for consumers, not all mobile advertisers are clueless.

Company 200

Company Companies Mobile Advertising 200

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. Financial impact and details on the customer win were not disclosed. Gorilla Nation is backed by Great Hill Partners. READ MORE>>

Gorilla Nation 124

Gorilla Nation Advertising Blogging News 124

socalTECH

MARCH 31, 2014

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for. A good example of this, we can keep track of a supply chain.

Orange County 245

Orange County Startup News IBM 245

socalTECH

JUNE 8, 2011

It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs. But, with the economy turning south in 2008, lots of those customers went out of business. We learned that Groupon was taking their advertisers.

Platform 263

Platform Training Software Review Advertising 263