socalTECH

DECEMBER 10, 2010

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SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. I recommend creating new services and products for existing customers.

Custom 54

Custom Customer Technical Review Design 54

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

Advertising 284

Advertising Invest RSS CPC 284

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. ,” asks Forbes contributor AJ Agrawal.

Social Media 40

Social Media Software Review Media Marketing 40

SoCal CTO

NOVEMBER 17, 2009

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I'd rather invest time investing in social media to drive traffic to our site.

Acquisition 170

Acquisition Custom Customer Ideas 170

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Custom Customer Dollar Shave Club 71

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

DECEMBER 26, 2012

What was the biggest news for you/your firm this year? I think that the biggest news for StartEngine this year is our productivity. I think we're going to see a real shakeup in how people view social media. You have to listen to your consumers and customers. We have had a huge year in terms of sheer quantity.

Southern California 168

Southern California High Tech SaaS Social Media 168

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

Help 115

Help Startup Activision Media 115

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Your Clients, customers, and especially your competitors will attend.

SEO 64

SEO Advertising Conference Social Media 64

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Entrepreneur 96

Entrepreneur News Sites RSS 96

socalTECH

MARCH 31, 2014

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for. A good example of this, we can keep track of a supply chain.

Orange County 245

Orange County Startup News IBM 245

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Hyperlocal in New York City is different from hyperlocal in Kansas.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Both Sides of the Table

NOVEMBER 29, 2009

He started the call by telling me he had exciting news. He was about to be featured in a major US news magazine as one of their “hot&# picks. A positive news story means NOTHING about the core performance of your business. Press doesn’t mean anything other than free advertising. Is that why you called?

Venture Capital 291

Venture Capital Press News Startup 291

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Custom 85

Custom Customer Marketing SEO 85

Startup Professionals Musings

MAY 18, 2011

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Startup 94

Startup News Sites RSS 94

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Tech news keeps proclaiming “phone calls are dead,” which is useful except that the data suggests the exact opposite. Calls are changing but not dying.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Your Clients, customers, and especially your competitors will attend.

SEO 40

SEO Advertising Conference Social Media 40

Tech Zulu Event

AUGUST 4, 2011

has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. In plain English, they’ve redesigned the site so that it is more interactive from a social media perspective and not just for viewers but for their content producers and advertising partners.

Web 65

Web Netflix Social Media Product 65

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. His firm works to infuse projects with the management, social and production assistance needed to break away from the pack. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Tech Zulu Event

DECEMBER 19, 2011

Network with hundreds over delicious four course dinner followed by panel on Attracting Venture Capital, and Top Trends for Social Media, Mobile Apps and Consumer Devices. Our very own Amanda Coolong will be moderating the Attracting Venture Capital, Social TV, Social Media and Mobile Trends panel. Want to Sponsor?

Social Media 84

Social Media Newsletter Mobile Startup 84

Startup Professionals Musings

APRIL 16, 2010

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Startup 52

Startup News Sites RSS 52

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly Real time – Much has been written about the real-time nature of Twitter’s news. First, you’re noticing that TV journalists and news shows are listing their Twitter handle and saying “you can send messages to @anchorman.&#

Platform 307

Platform News Startup Invest 307

SoCal CTO

NOVEMBER 10, 2009

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media? How did you do that?

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Today there are huge communities online, like Facebook and Twitter, which grew in popularity for socializing with friends. For businesses, these are now prime sources of business networking, customer service, and client leads. You are now reading one of about 50 million out there already.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Tech Zulu Event

NOVEMBER 21, 2011

I was reading an article by Robert Scoble earlier today about how amazing Spotify and some other news app are on Facebook, and how awesome frictionless sharing is for the Internet. They can discover new music, new foods, new news, new and amazing embarrassing things they would have never seen!

News 104

News Hulu Commerce Sites 104

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” These applications have quickly become a part of our daily lives from booking airfare, to social media, to streaming content, etc. QR codes and Augmented Reality. TechZulu iPhone App QR Code.

Advertising 87

Advertising Content Template Technology 87

Tech Zulu Event

SEPTEMBER 1, 2011

Strategy to Get Your First 100 Paying Customers (bigMETHOD, Mixergy, Appsumo, Zaarly). Social Media: My Social Community is Bigger than Michael Jordan. Branding: Score Killer PR for Your Start-Up, On the Cheap (ExcelPR Group). Marketing: Beyond the Buzzword: Reality of Direct-to-Fan (TopSpin, PledgeMusic, etc.).

Southern California 89

Southern California SoCal Guide Mixergy 89