Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

DECEMBER 3, 2021

Smart potential customers only visit and buy from credible and memorable websites. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Add a modest advertising presence. Follow-up for customer satisfaction.

Web 117

Web Search Engine Optimization eBook Advertising 117

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

MAY 1, 2021

Truly satisfied customers are a joy to every business person. Maybe it’s that first customer testimonial, or that first congratulations from someone you respect, or seeing your story in the newspaper. Reserve the same names on the leading social networks and blogs. Your solution fills a real market need.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Tech Zulu Event

APRIL 23, 2013

We have 115 paying customers right now. Advertising revenue is generated from each site visitor, paid or otherwise. What they’re doing is less important than what our customers tell us they need. The post amSTATZ Social Network For Fitness Gurus, Athletes & Events | Interview With Founder appeared first on TechZulu.

Social Network 92

Social Network Networking Training Summary 92

socalTECH

MAY 8, 2012

Once high flying social networking site MySpace --now a unit of Specific Media--has agreed to settle with the Federal Trade Commission (FTC) over privacy issues, according to the FTC. READ MORE>>.

Social Network 145

Social Network Advertising Sites Media 145

Startup Professionals Musings

JANUARY 5, 2022

Need less expensive advertising? Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. As a startup, you have more control over your customer base. Make them an offer. They're eating cash.

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

FEBRUARY 20, 2019

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help developers and social networking sites optimize their advertising inventory.

Software 100

Software Social Network Advertising Sites 100

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. It doesn’t happen by accident. And not every texting application is a Twitter. Here is my list.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

MARCH 2, 2019

If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 98

Social Media Platform Media Customer 98

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. We started with the initial idea of building vertical, B-to-B social environments, and soon figured out that was a terrible idea. And, it is a social network.

Social Network 273

Social Network Startup West Hollywood Ideas 273

Startup Professionals Musings

AUGUST 17, 2022

Build and advertise yourself as a “brand” that is the best at what they do. With today’s pervasive Internet and social networks, people can see how you act outside of work, as well as inside. I see too many otherwise smart professionals and leaders who see social media as a pulpit where they can attack other groups and causes.

Tips 121

Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Top social networks are Facebook (1.2 Assess your target customer demographics. Identify your target customer and create customer profiles. billion users).

Social Media 108

Social Media Media Startup Tips 108

Tech Zulu Event

SEPTEMBER 23, 2010

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". In "The Social Network" Denise portrays Gretchen, the attorney of Facebook co-founder Eduardo Saverin.

IP 81

IP Social Network Technical Review Networking 81

socalTECH

JANUARY 18, 2011

The second piece, is we distribute that across search engines and social networks. On page performance of advertising on a page is linked to the context and intent of a user. If you're coming through a social network, you're most likely sharing, a different experience. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

Social Media 82

Social Media Media Marketing Startup 82

TechCrunch LA

SEPTEMBER 6, 2018

Developments like live streaming, social media and more have made the stars of today more relatable and more easily reachable than those of yesteryear. They dominate the media, have accrued millions of fans on social networks and have branched into retail, fashion, production and more.

Help 115

Help Startup Activision Media 115

socalTECH

DECEMBER 29, 2008

Los Angeles-based RotoHog.com has snagged domain name registrar GoDaddy.com as a sponsor, the firm said last week, as part of a new Fantasy Football game on the Facebook social networking site. Financial impact of the customer win was not disclosed. The game is part of a Super Bowl advertising campaign by GoDaddy.

Social Network 100

Social Network Advertising Content Networking 100

socalTECH

FEBRUARY 4, 2013

We allow customers to buy mystery bags of fashion items, and trade them. We had been looking at the social commerce category, broadly speaking, and I thought that here was an interesting opportunity to fuse together entertainment, gaming, shopping, and social networking online, and that this concept accomplished that incredibly.

Commerce 153

Commerce Sites Entertainment Social Network 153

Startup Professionals Musings

DECEMBER 1, 2017

I’m certainly not a fan of customer rip-offs, but even non-profits have to be cash-flow positive, or have deep pockets, to help anyone for long. It’s naïve to think you can sell below costs, and make it up by attracting more customers. The challenge is to get the first million customers, before advertisers will sign up.

Pricing 66

Pricing Customer Custom Advertising 66

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. They can then share that across a social network. Now, we're doing a push with a social agency, and are just starting to pull the trigger on advertising.

Social Network 246

Social Network Mobile Media Examples 246

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Web 2.0 Startup 318

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Example here: [link].

Startup 225

Startup Los Angeles Social Network Twiistup 225

Startup Professionals Musings

MARCH 30, 2019

Need less expensive advertising? Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. As a startup, you have more control over your customer base. Make them an offer. They're eating cash.

Startup 80

Startup Advertising Social Network Ideas 80

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. It provides consumer rewards, and on the merchant side, it allows them to identify local customers and reacquire them by pushing them offers and incentives to come back. What is Punchcard?

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

OCTOBER 20, 2015

David Dundas: Decisive analyzes images and videos on social networks, to help brands understand what makes their fans want to share and not share. We have about a hundred customers in our beta today, and we're slowly opening up to more customers as we have more bandwidth. What is Decisive? What's the next step for you?

Content 100

Content Burbank Startup Social Media 100

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Never “sell” or push out your message like conventional advertising.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

JULY 7, 2010

Here are eight Southern California companies and the experienced, successful entrepreneurs heading up their efforts, who haven't had any problems finding investors--or customers--for their firms. Blackline / Therese Tucker - Tucker was CTO at SunGard Treasury Systems, and knows her customers--finance folks at enterprise firms--well.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

AUGUST 20, 2013

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. Follow-up for customer satisfaction.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

NOVEMBER 1, 2015

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Startup 116

Startup Pricing Cloud Computing Customer 116

Tech Zulu Event

APRIL 10, 2013

Social Network For Marketers. Jeff Zwelling, CEO of Convertro said, “We expect to see strong, organic growth among new and existing Convertro customers, as SHIFT users leverage best-in-class apps across industry practices to build trust, provide transparency and gain value from their customers.”.

Marketing 67

Marketing Help Social Network Class 67