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H Code Snags New Investment Round

socalTECH

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. Why Did I Invest in Trust? no surprise?—?that’s that’s where the customers are.

Product 424
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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Marketing 107
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Dollar Shave's TV Push Powered By Convertro

socalTECH

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company.

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9 Innovative Startups To Watch For in 2024

Tech.Co

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Tome Tome is another AI startup that's been causing a stir in 2023. Vibrant Planet's Land Tender tool.

Startup 210
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Simplifying Startup Investments: Ryan Feit (CEO) of SeedInvest

Tech Zulu Event

Today, with the help of the aptly named JOBS act (Jumpstart Our Business Startups Act) and companies like SeedInvest , it has never been easier for companies to gain exposure and enter the investment solicitation process. The investment environment at large in light of the JOBS Act. Total investment interest in startups on SeedInvest?

Invest 100