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Advertising Tech Firm Lucidity Raises $5 Million

L.A. Business Journal

Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support.

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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. READ MORE>>.

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Rubicon Project Hails Growth, New Customers

socalTECH

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

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GumGum Powers In-Image Ads On Rolling Stone

socalTECH

Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal.

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Perfect Market Names Chief Strategy Officer

socalTECH

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

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Snap Rolls Out Shows, New Lenses

L.A. Business Journal

In a series of moves seemingly made with one eye on advertisers and the other on rapidly growing competitor TikTok, Snap Inc. recently announced shoppable shows, rolled out music lenses and signed partnerships with third-party developers.

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Snap and Time Warner Sign $100 Million Content Deal

L.A. Business Journal

announced a global partnership to develop made-for-Snap shows over the next two years. The deal, reportedly valued at $100 million, will include both entertainment and advertising content. and Time Warner Inc.

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