socalTECH

NOVEMBER 2, 2009

Los Angeles-based Impact Radius , a firm which is developing a service to link performance advertising to TV, radio, print, and online channels, has raised $1.0M in a funding round, according to a recent regulatory filing from the firm. No details on the funding have been announced by the company.

Funding 140

Funding Redpoint Venture Capital Advertising 140

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

FEBRUARY 1, 2013

Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. in a Series B funding round in October. in a Series B funding round in October. READ MORE>>.

Content 168

Content GRP Partners Redpoint Santa Monica 168

Tech.Co

DECEMBER 29, 2023

As investors continue pouring funding into artificial intelligence and consumer habits shift, many AI and subscription model startups have been enjoying rapid growth. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5 Organic milk formula product Bobbie.

Startup 207

Startup Generative AI Newsletter Tool 207

socalTECH

MAY 31, 2012

Earthlink founder and Southern California entrepreneur Sky Dayton is leading an angel investment in a new startup out of Stanford, which is developing a service which allows developers to track changes and extract information out of web pages. READ MORE>>.

Southern California 145

Southern California Web Advertising Activity 145

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

socalTECH

SEPTEMBER 29, 2011

San Diego-based SweetLabs , the company headed by Darrius Thompson, and which runs both the OpenCandy advertising network and the desktop Pokki app platform, said today that it has raised $13M in a Series C funding round. According to the company, the new funding goes towards growing Pokki, the desktop app platform it launched in June.

San Diego 140

San Diego Advertising Platform Google 140

socalTECH

MARCH 24, 2011

Los Angeles-based Total Immersion , the developer of augmented reality software and technology, announced this morning that it has raised $5.5M in a funding round. The round was led by Intel Capital, and also included prior investors Partech, iSource, and Elaia Partners. Total Immerson is headed by Bruno Uzzan. READ MORE>>.

Advertising 140

Advertising Web Los Angeles Mobile 140

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon also said it has promoted founder Craig Roah to President, Josh Wexler to Senior Vice President Market Development, and Seizo Welch as SVP Finance. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

JANUARY 30, 2013

StartEngine provides $20,000 to $100,000 in funding to promising startups, and also offers up mentoring, office space, and help in getting those startups to the next stage. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon. READ MORE>>.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. That’s a double death wish.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. READ MORE>>.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

socalTECH

MAY 6, 2011

Los Angeles-based MashOn , a firm providing web-based personalization and brand marketing services, has raised $620,000 in a funding round, according to a regulatory filing by the firm Friday. The filing indicates the funding is part of an ongoing $1.5M Source of the new funding was not disclosed. fundraising effort.

Commerce 153

Commerce Web Los Angeles Tool 153

socalTECH

JUNE 3, 2009

Santa Barbara-based RingRevenue , which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue venture capital call telephone affiliate advertising. READ MORE>>.

GRP Partners 100

GRP Partners Santa Barbara Advertising Venture Capital 100

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? was the “static&# web.

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

JANUARY 9, 2013

All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. Chromatik has developed web and iPad applications which let musicians upload, record, annotate, and share their sheet music; record a performance; give feedback to other musicians; and much more.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Search Marketing also participated in the funding. Levinsohn joins the company's board of directors along with the funding.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

NOVEMBER 17, 2010

Summary: Filmaka holds monthly competition for shoft films, judged by a number of Hollywood insiders, to gain their own funding to develop a longer feature film. However, the site looks to be turning to commercial web series development--currently, the site's biggest competition is to create a web series around the brand Hungry-Man.

Sites 217

Sites Hollywood Summary USC 217

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M.

Clearstone 100

Clearstone Equity Advertising Research 100

socalTECH

OCTOBER 23, 2008

Los Angeles-based Shopit, a developer of online shopping widget software, said today that it has raised $2.5M in a Series B funding. The funding came from Toronto, Canada-based Emerson Ventures and Propulsion Ventures. ShopIt said that the round is the first tranche of a $7M capital raise planned for the firm. READ MORE>>

Social Network 113

Social Network Blogging Los Angeles Advertising 113

socalTECH

OCTOBER 20, 2008

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon Project develops technology used to optimize advertising revenues for web publishers. READ MORE>>

eHarmony 100

eHarmony Clearstone Oracle Advertising 100

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

APRIL 8, 2009

Los Angeles-based AudioMicro.com , which operates an online, stock audio web site used by content developers to license audio clips, said Tuesday that it has expanded its offerings. The firm said that it has added a library of sound effects from Blastwave FX to its archive. READ MORE>>.

Sites 100

Sites Advertising Web Los Angeles 100

socalTECH

SEPTEMBER 27, 2010

We set up a digital media fund, which had the goal of investing in new digital media properties, ideas, and concepts. The digital media fund funded the company, and it's unique, in that Ross Levinsohn and I are incubating it ourselves in our office, and are running the company today. What was behind that decision?

Incubator 239

Incubator Startup Web Technical Review 239

socalTECH

NOVEMBER 24, 2008

Budzik joined Perfect Market in November, after the firm acquired Chicago-based MediaRiver, a developer of content being used to match advertising to web pages. Perfect Market is funded by Idealab, Trinity Venture, and Rustic Canyon Ventures. READ MORE>>

Rustic Canyon 100

Rustic Canyon Idealab Marketing Pasadena 100

socalTECH

OCTOBER 31, 2012

There's been a sudden surge in accelerator in Southern California, looking to help get startups off the ground and funded. The more we explored business development opportunities, the more it became clear that there was a much broader and synergistic opportunity to combine with what TeleNav was doing. But, do they really help?

Startup 225

Startup Acquisition Doc Ideas 225

socalTECH

OCTOBER 25, 2010

For example, I was looking for web hosting, and kept on running into affiliate shills--which is a disease on the internet--where there are people who purport to talk about the best products, but are really pushing whoever is paying them the most money. But, advertisers will know you've got to be where people are comparing products.

Startup 210

Startup Advertising Examples Santa Barbara 210

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself. I wasn’t. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

Both Sides of the Table

JUNE 28, 2010

Since then Mike his built his career by investing in early-stage companies (seed or series A), which is remarkable given that Polaris Ventures is a $1 billion fund. So how is Mike able to do this at a time where others have warned against taking seed money from VC funds? Founded by Shervin Pishevar (COO of Webs).

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

socalTECH

FEBRUARY 9, 2010

Brilliant web and iPhone app design. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

FEBRUARY 24, 2019

Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences.

Startup 162

Startup Content Advertising Sites 162

socalTECH

APRIL 1, 2010

We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We felt we could build a very robust platform that could be transparent for developers, so they could manage their inventory.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

OCTOBER 12, 2015

It's not all that often that you hear of a local startup being acquired after only raising less than $1M in funding, because the company was growing so fast, rather than because an idea didn't pan out. Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps.

Mobile 100

Mobile Startup Content Advertising 100

socalTECH

NOVEMBER 17, 2009

A quick message on a very busy funding day, to thanks to all of our sponsors, who make our coverage of Southern California's technology industry possible: Sponsors. Your Software Development Partner. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Dedicated to our Clients.

Orange County 113

Orange County Southern California IP Glendale 113