Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. The most challenging time is your first couple of years, when your site is unknown, and your page-views are low. Advertisers do not pay for each ad view, but only when the ad is clicked on.

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

JUNE 17, 2023

In the world of entrepreneurs and startups, high level relationships are everything. You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). You can’t start a business alone. This is where most business relationships start and remain.

Startup 127

Startup Guide Networking Help 127

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. What does traction really mean to investors, and how much is enough? First of all, a definition.

Startup 121

Startup Metrics Customer Custom 121

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Jason Crilly: We're doing mobile landing pages. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

Startup Professionals Musings

APRIL 3, 2015

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Entrepreneur 101

Entrepreneur Resource Social Network SpaceX 101

Startup Professionals Musings

JANUARY 12, 2014

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Entrepreneur 114

Entrepreneur Resource Social Network SpaceX 114

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

OCTOBER 7, 2020

Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you. If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features.

Startup 141

Startup Customer Custom Design 141

Startup Professionals Musings

MARCH 12, 2012

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. The most challenging time is your first years, when your site is unknown, and your page-views are low. Advertisers do not pay for each ad view, but only when the ad is clicked on.

CPC 106

CPC PPC Startup Advertising 106

Startup Professionals Musings

SEPTEMBER 20, 2020

In the world of entrepreneurs and startups, high level relationships are everything. You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). You can’t start a business alone. This is where most business relationships start and remain.

Startup 150

Startup Guide Help Course 150

Startup Professionals Musings

JULY 10, 2015

To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes. It helps to understand how online advertising really works. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising PPC CPC Sites 99

Startup Professionals Musings

AUGUST 11, 2013

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. Marty Zwilling.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

OCTOBER 25, 2017

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Entrepreneur 56

Entrepreneur Resource Social Network SpaceX 56

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

Marketing 106

Marketing Startup Content Advertising 106

Both Sides of the Table

NOVEMBER 29, 2009

I recently got a phone call from an entrepreneur whom I respect and who runs a company that I hope will do great things one day. Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Many entrepreneurs have a PR page in the PowerPoint deck.

Venture Capital 291

Venture Capital Press News Startup 291

Startup Professionals Musings

OCTOBER 24, 2010

For example, my personal interest is entrepreneurs, and MySpace is for tweens. Every social network, including MySpace, claims to be a mecca for business people to network and sell products. Here is my characterization of the social networking scene, as it relates to business networking for entrepreneurs and startups: Twitter.

Social Network 102

Social Network Networking Entrepreneur Statistics 102

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and active investor, having been co-founder of TagWorld. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

JANUARY 27, 2013

In the world of entrepreneurs and startups, high level relationships are everything. You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). You can’t start a business alone. This is where most business relationships start and remain.

Entrepreneur 92

Entrepreneur Startup Guide Help 92

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Or can they? They’re not.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

OCTOBER 4, 2019

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Advertising is all about getting the most results for the least cost.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

OCTOBER 30, 2010

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Tags: entrepreneur marketing internet lingo business.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. 4) A lot of successful entrepreneurs Get The Band Back Together.

Yahoo 210

Yahoo Startup Advertising Summary 210

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Marty Zwilling.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. 5:00 – 5:55). 6:00 – 7:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

DECEMBER 2, 2018

In the world of entrepreneurs and startups, high level relationships are everything. You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). You can’t start a business alone. This is where most business relationships start and remain.

Startup 93

Startup Guide Help Course 93

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. Marty Zwilling First published on Young Entrepreneur on 02/18/2013. First of all, a definition.

Startup 106

Startup Metrics Customer Custom 106

socalTECH

NOVEMBER 17, 2011

Sara Bordo: I started working on the brand side at Estee Lauder in New York, and DDB in Chicago doing advertising. Sara Bordo: We built our product from scratch, from the multi bitrate player to chat, to the entire experience. Everything on a page on our site is not only about engagement but transactions.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

JUNE 27, 2011

When I shoed up with a few pages of conceptual, early stage ideas around consumer finance, it was immediately captivating, and it really lined up with what he wanted to do. That's compared to other financial products, which are designed for managing money, and just feel like work. There are three main components of the product.

Startup 197

Startup Ideas Southern California Social Network 197

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 2, 2016

In the world of entrepreneurs and startups, high level relationships are everything. You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). You can’t start a business alone. This is where most business relationships start and remain.

Startup 97

Startup Guide Help Course 97

InfoChachkie

APRIL 30, 2012

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. Gender Bias.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

JULY 12, 2013

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites are a big job and take time.

Web 99

Web Startup Sites Design 99