Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

JULY 7, 2010

One complaint we sometimes hear from venture capitalists visiting Southern California for the first time, is the difficulty of finding experienced entrepreneurs and executives. socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

AUGUST 21, 2021

Yet as a business advisor I am convinced that making the jump from a startup to a the next unicorn takes a different mindset, and actions most entrepreneurs are reluctant to face. In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

Both Sides of the Table

FEBRUARY 7, 2010

I originally conceived it as the Top 11 things that I believe “all entrepreneurs need to succeed.&# If it stuck to this theme then I would stand by my top 11. I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. It will be controversial – I know.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Customers don’t even see this as advertising. As a startup, you the entrepreneur are the brand. Avoid “sales speak” and pushing your product.

Custom 127

Custom Customer Marketing Content 127

socalTECH

OCTOBER 10, 2012

The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

Startup Professionals Musings

APRIL 11, 2022

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill.

Funding 133

Funding Activity Custom Customer 133

Startup Professionals Musings

MARCH 20, 2021

Entrepreneurs who are great problem solvers within any business are the best prepared to solve their customers’ needs effectively as well. The Power of Self-Discipline ” that I believe will help entrepreneurs move up a notch in this category: Take the time to define the problem clearly. The best entrepreneurs have both.

Startup 156

Startup Entrepreneur Sales Course 156

InfoChachkie

AUGUST 4, 2014

If you could share one startup lesson with a young entrepreneur, what would it be? So I ask prospective new entrepreneurs, ''What is it specifically that you can bring to the industry?'' Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Successful entrepreneurs get the job done quickly, without breaking the bank. Martin Zwilling

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

InfoChachkie

JUNE 16, 2016

Entrepreneurs create their own jobs, why shouldn’t they also create their own degrees? As described in Should Millennial Entrepreneurs Skip College? most young entrepreneurs benefit greatly from the college experience. marketing, finance, sales, etc.). Comm 138 Advertising Literacy. Communication.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Startup Professionals Musings

JANUARY 1, 2022

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Here are some lessons from the book that all entrepreneurs should wish they could emulate: Independently outstanding, but complementary founders. Business tactics do.

Startup 131

Startup Google Advertising .Net 131

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Successful entrepreneurs get the job done quickly, without breaking the bank.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

NOVEMBER 13, 2013

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Here are some lessons from the book that all entrepreneurs should wish they could emulate: Independently outstanding, but complementary founders. Business tactics do. Marty Zwilling.

Entrepreneur 93

Entrepreneur Google Advertising .Net 93

socalTECH

JANUARY 17, 2012

Santa Monica-based Convertro , the venture backed, advertising analytics and optimization firm run by Jeff Zwelling, said today that it has hired Armen Avedissian as its Chief Operating Officer. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales.

MyLife 205

MyLife eHarmony Santa Monica Advertising 205

socalTECH

AUGUST 2, 2012

Connexity the online advertising startup headed by former Fastclick co-founder Dave Gross, announced this morning that it has raised $3M in a seed funding round. The company uses advertising to recommend products and services to users, based on individual interests and what it is calling "audience graph analysis." READ MORE>>.

Netflix 124

Netflix Seed Funding Advertising Sales 124

Startup Professionals Musings

JULY 7, 2013

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. A great way to make more money more easily online is to replace one-time sales with automatically renewing subscriptions.

Entrepreneur 105

Entrepreneur Startup Technical Review Case Study 105

socalTECH

OCTOBER 29, 2013

Convertro said that it has named Paul Bates as Vice President of Advertiser Solutions, and Sarah Chambers as Vice President of Account Management. Convertro''s products help companies understand the attribution of the marketing efforts, to determine which marketing efforts are converting best to sales. READ MORE>>.

Santa Monica 153

Santa Monica SaaS Advertising Software 153

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. I’ve focused these more towards startups and entrepreneurs: Show a personal face. Offer utility to each audience member. Marty Zwilling.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Startup Professionals Musings

JANUARY 12, 2013

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Super-angels.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

FEBRUARY 13, 2021

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. We all are excited to hear real innovation, and struggle daily to increase every potential entrepreneur’s scope of thinking. For example, smart entrepreneurs look for recognizable patterns in disconnected domains.

Startup 162

Startup Metrics Ideas Entrepreneur 162

socalTECH

JUNE 8, 2011

It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers.

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Or can they?

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

FEBRUARY 13, 2013

Convertro , the online advertising analytics firm headed by serial entrepreneur Jeff Zwelling, said today that it has launched a new product to help marketers with that problem. So, how do marketers figure out if you're the same person to better target their ads? Convertro did not say how much the new features will cost to users.

Southern California 159

Southern California Advertising Examples Web 159

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and active investor, having been co-founder of TagWorld. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Customers don’t even see this as advertising. As a startup, you the entrepreneur are the brand. Avoid “sales speak” and pushing your product.

Content 92

Content Marketing Advertising Custom 92

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

OCTOBER 22, 2021

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. A great way to make more money more easily online is to replace one-time sales with automatically renewing subscriptions.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Successful entrepreneurs get the job done quickly, without breaking the bank. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

Both Sides of the Table

JANUARY 6, 2014

And here’s an important point that I think modern entrepreneurs often forget: Investors are “co-owners” of your business. There are just as many bad entrepreneurs who do bad things. how much energy to put into channel partners vs. direct sales. how to build an initial sales organization.

Startup 325

Startup Sales Technical Review Software Review 325

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key.

Marketing 209

Marketing Advertising Paid Search Startup 209

Steve Reich

MARCH 13, 2012

This week, I helped a young entrepreneur at a “stealth startup” evaluate his progress on the sales front. He also interviewed a significant number of individuals to establish his own benchmarks for the specific traits he needed in a sales staff. There are lessons here for all of us. What are the next steps?

Sales 40

Sales Company Companies Startup 40

Startup Professionals Musings

SEPTEMBER 11, 2021

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 121

Startup Metrics Custom Customer 121

InfoChachkie

MARCH 2, 2019

Ruth had previously headed the company’s sales efforts, but she formally moved up to the CEO role upon Matson’s departure. This is an especially remarkable feat, considering that America’s entire population at that time was 157 million, representing a sale to 1 out of every 1.7 Ruth’s Big Innovation. million 2018 dollars.

Company 100

Company Companies Sales Sample 100