Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. But is there a better way?

Media 288

Media Advertising Screening Content 288

socalTECH

JANUARY 9, 2013

Combine that with the growing startup community here, and you end up with at. We've compiled a list of five of the startups that are revolutionizing some part of music, based here in Southern California. Miso Media. The firm has picked up funding from YCombinator, Charles River Ventures , Start Fund , and angels.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

FEBRUARY 1, 2011

Irvine-based Brand Affinity Technologies , the new startup of Ryan and Chad Steelberg, said this morning that it has launched social media campaigns for three companies. Financial details of the new social media campaign wins were not announced. Ryan and Chad Steelberg sold their last company, dMarc Broadcasting, to Google.

Social Media 180

Social Media Media Advertising Platform 180

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Prior to joining Science, Monahan was co-founder and CEO AlphaBoost, a Facebook advertising reporting software builder. The post Science Inc Names 500 Startups Matt Monahan as VP Social Media Marketing appeared first on TechZulu.

Social Media 82

Social Media Media Marketing Startup 82

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

NOVEMBER 27, 2021

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

Both Sides of the Table

FEBRUARY 20, 2012

Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She did her first tech startup after the age of 30. And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She leveraged herself and even sold many of her possessions to get started.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Cultivate a preferred relationship with Apple, Amazon, Facebook, Microsoft, and Google to ensure the best possible placement of your offering. Compensate for low profit by aiming for maximum reach.

Develop 138

Develop Development Platform Mobile 138

SoCal CTO

JUNE 9, 2010

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Now, thanks to social media, you don't have to outspend. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 131

Social Media Startup Tool Google 131

socalTECH

OCTOBER 13, 2009

Gil Elbaz , one of the co-founders of Applied Semantics --the firm that developed the technology behind Google's AdSense--has launched a new startup, Factual. Factual said its products are being used by such companies as Demand Media and its Livestrong.com site. It was acquired by Google with pre-IPO stock in 2003.

Startup 157

Startup Southern California Google Demand 157

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. What are your thoughts on the Google announcement? The premise is that this was a forward auction, and it's a disappointment to broadcasters if the prices don't go up.

Google 124

Google Advertising Media Startup 124

Tech.Co

JANUARY 6, 2020

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. But where can a total newbie get started? Here, we'll offer a quick overview of how you can start your own podcast for free (or at least, as cheaply as possible).

RSS 103

RSS Startup Media Template 103

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Tech Zulu Event

OCTOBER 17, 2012

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is ProfileTree? What inspired you?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

JANUARY 9, 2018

Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. Ryan said that the company uses artificial intelligence and machine learning--plus such things are social media and targeted advertising--to find prospective home buyers for homes.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

Both Sides of the Table

SEPTEMBER 12, 2013

He first came to see me in 2008 when we was raising money for his 1st startup – NextMedium. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. Startup DNA. Media relationships. The idea immediately resonated.

Invest 340

Invest Venture Capital Startup News 340

socalTECH

MARCH 30, 2017

What's wrong with the online advertising industry? Initially, we were focused on adtech, but we have split up our team and initiated based on deploying our Blockchain-based protocol, called adChain. We just started the conversation. We've just started talking about our initiative, and how to bring Blockchain to the industry.

Startup 100

Startup Advertising Google Training 100

Startup Professionals Musings

MAY 6, 2023

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Conduct your own customized market research.

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software.

Marketing 178

Marketing Incubator Social Media Google 178

Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. For most who don’t yet use Snapchat frequently I know the economic case feels like a stretch of the imagination because you’re caught up in the original Snapchat and I’m trying to offer a perspective about where the puck may be going.

Snapchat 150

Snapchat Advertising Media Platform 150

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Tech Zulu Event

FEBRUARY 5, 2014

The Annual TechZulu Startup Forecast is one of our most anticipated events. Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur. Richard Wolpert – Managing Director of Amplify.LA, startup incubator and Venture Advisor at Accel Partners.

Startup 95

Startup Google Education Venture Capital 95

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

OCTOBER 3, 2012

It seems like everyone has an Internet startup these days. So what are the key strategies that can improve the success odds for your online startup? Social media activities require professional effort and time, so beware the hidden costs. like Google. Engage your audience with social media. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

APRIL 23, 2011

Richard De Silva started off as a journalist with the Washington Post after growing up in D.C. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Startup after Iron Planet? (6:00 Google Ad Sense was just getting going.

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

JULY 9, 2012

He dialed the number and quickly hung up with a confused look on his face. During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Earlier this month, Google announced that it will spend an additional $200 million to promote YouTube content.

Google 133

Google Develop Development Funding 133

Startup Professionals Musings

OCTOBER 9, 2015

We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. Cultivate a preferred relationship with Apple, Amazon, Facebook, Microsoft, and Google to ensure the best possible placement of your offering. Port every app to all the popular platforms – IOS and Android.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

AUGUST 14, 2020

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

JUNE 29, 2017

Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Managing Director: Bill Maris (formerly of GV/Google Ventures) Investment interests: Health care investments. Managing Director: Arjan Schutte, Kathleen Utecht Investment interests: Fintech startups.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers. What is ClickTripz?

Advertising 100

Advertising Startup Software Review Platform 100