Tech Zulu Event

APRIL 1, 2015

A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts. Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Photo courtesy of Sarah Maxwell via Pinterest.

Guide 40

Guide Social Media Content Advertising 40

Startup Professionals Musings

JUNE 17, 2023

In business, positional authority remains the primary guiding force at this level, and most business relationships stay at this level or below. Emotional comfort level that goes beyond facts (third floor). You feel safe enough to voice opinions, discuss perspectives and share feelings in making decisions. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School. Marketing costs and time go up, and the growth curve flattens.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Without users, business owners aren’t going to waste time promoting and marketing their content to your users.

Startup 144

Startup Sites Content Sales 144

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO. Offer Discounts.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Thus the real challenge in building your brand is building the level of engagement and delivery of your team.

Customer 123

Customer Custom Services Training 123

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. But what does this mean for marketers? Will it be able to help brands market themselves better in social media? Will it be able to help brands market themselves better in social media?

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

DECEMBER 17, 2021

If you don’t market your business, you won’t have one. Marketing and advertising are business realties. Every company has competitors, or there is no market for what you offer. Successful entrepreneurs know they have to fight not only to win market share, but to retain it as well. The marketplace is a war zone.

Entrepreneur 138

Entrepreneur Activity Guide Patents 138

socalTECH

JULY 11, 2011

Irvine-based Local.com , the online publisher of local business guides and advertising sites, has acquired San Juan Capistrano-based Screamin' Daily Deals , the local daily deals site. The daily deals site apparently also had grown to approximately 60 employees and 14 different markets. The deal was worth $12.5M READ MORE>>.

Guide 100

Guide Advertising Sites Marketing 100

socalTECH

SEPTEMBER 1, 2011

Irvine-based Local.com , the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishers and newspapers.

Guide 124

Guide News Advertising Media 124

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School. Marketing costs and time go up, and the growth curve flattens.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

SEPTEMBER 20, 2020

In business, positional authority remains the primary guiding force at this level, and most business relationships stay at this level or below. Emotional comfort level that goes beyond facts (third floor). You feel safe enough to voice opinions, discuss perspectives and share feelings in making decisions. Marty Zwilling.

Startup 150

Startup Guide Help Course 150

Tech.Co

OCTOBER 28, 2020

The two platforms are both huge in their respective markets: By connecting TikTok's audience with small businesses online everywhere, this team-up could offer a lifeline to business owners amid a rocky economy. With it, they can create, execute, and refine TikTok marketing campaigns. How the Partnership Works. Why It's an Opportunity.

Help 149

Help Platform Startup Social Media 149

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

OCTOBER 6, 2017

You can use your phone to really guide yourself through game day or through a live event. Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run. We wanted to let people connect with even minor league teams, small market pro teams, college, everybody.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

AUGUST 13, 2010

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping marketing, Start-up, Technology. . Post-Launch: Marketing Web Apps on a Budget.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Eric Greenspan

MAY 14, 2013

As a newfound Dad Blogger and experienced marketer, I’ve begun offering a great new service that has been greeted by the Mommy Blogger community with great interest and the manufacturers of great products have responded equally well. My ability to recognize truly excellent products will guide me down this path. Win win win.

Technical Review 135

Technical Review Product Services High Tech 135

Tech Zulu Event

SEPTEMBER 1, 2011

Marketing: Beyond the Buzzword: Reality of Direct-to-Fan (TopSpin, PledgeMusic, etc.). How Are Newsrooms Evolving in the Age of iPad? Branding: Score Killer PR for Your Start-Up, On the Cheap (ExcelPR Group). Strategy to Get Your First 100 Paying Customers (bigMETHOD, Mixergy, Appsumo, Zaarly).

Southern California 89

Southern California SoCal Guide Mixergy 89

socalTECH

OCTOBER 12, 2020

That gave us the ability to build the app and market it, and have it out there. Joey Lane: What we tell them, is this is a really unique time in the market. The market is global in nature, and there are over 2 billion people in the world with some kind of streaming. We're excited to watching it grow.

Startup 113

Startup Netflix Ideas Content 113

InfoChachkie

JUNE 22, 2015

Facebook recently joined Google and Twitter by offering a click-to-call functionality in its ads, giving consumers an option to call businesses directly, versus emailing them or completing an online form - effectively making the plain old phone one of the most powerful on/offline marketing tools of the coming decade. Share and Enjoy.

Mobile 100

Mobile Technical Review Google Tool 100

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Dominique Hanssens, who is a prominent UCLA professor and specialist in the area of market response models.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MARCH 10, 2019

If you don’t market your business, you won’t have one. Marketing and advertising are business realties. Every company has competitors, or there is no market for what you offer. Successful entrepreneurs know they have to fight not only to win market share, but to retain it as well. The marketplace is a war zone.

Entrepreneur 92

Entrepreneur Activity Guide Patents 92

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Startup 225

Startup Los Angeles Twiistup Social Network 225

Startup Professionals Musings

AUGUST 16, 2019

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Thus the real challenge in building your brand is building the level of engagement and delivery of your team.

Customer 84

Customer Custom Training Satisfaction 84

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School. Marketing costs and time go up, and the growth curve flattens.

Startup 116

Startup Pricing Cloud Computing Customer 116

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. He is also the Founder of Walyou , an online geek’s guide to cool gadgets. You can’t just push guerilla marketing stuff without people wanting to see it.” free weekly Infochachkie articles!

Social Media 194

Social Media Media Tool Advertising 194

Startup Professionals Musings

DECEMBER 2, 2018

In business, positional authority remains the primary guiding force at this level, and most business relationships stay at this level or below. Emotional comfort level that goes beyond facts (third floor). You feel safe enough to voice opinions, discuss perspectives and share feelings in making decisions. Marty Zwilling.

Startup 93

Startup Guide Help Course 93

Frank Addante

JULY 26, 2013

It’s a huge priority for our innovation agenda, and the market is responding well. We’re really concentrating hard on Connect this quarter, in advance of the busy holiday advertising season. REVV Connect is growing faster than we expected, with publisher adoption blowing past our goals year-to date.

Case Study 65

Case Study Guide Study Advertising 65

Both Sides of the Table

FEBRUARY 7, 2011

Market Opportunity. But what about markets? We always say that great opportunities are composed of a world-class team addressing a big & disruptive market opportunity. One of the common refrains that I heard was that investors were looking for “large markets with lots of white space.&# This annoyed me to no end.

Entrepreneur 330

Entrepreneur Marketing Venture Capital Hulu 330

Startup Professionals Musings

SEPTEMBER 26, 2014

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School. Marketing costs and time go up, and the growth curve flattens.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

NOVEMBER 2, 2016

In business, positional authority remains the primary guiding force at this level, and most business relationships stay at this level or below. Emotional comfort level that goes beyond facts (third floor). You feel safe enough to voice opinions, discuss perspectives and share feelings in making decisions. Marty Zwilling.

Startup 97

Startup Guide Help Course 97

Startup Professionals Musings

MARCH 3, 2018

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School. Marketing costs and time go up, and the growth curve flattens.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

AUGUST 27, 2017

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. Thus the real challenge in building your brand is building the level of engagement and delivery of your team.

Customer 69

Customer Custom Training Satisfaction 69