socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media

L.A. Business Journal

SEPTEMBER 6, 2021

s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing. As an alum of social media giant Snap Inc.’s

Social Media

socalTECH

JANUARY 2, 2014

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. If you think about finding legal help, it''s not like you''re buying a t-shirt. What''s LawKick about? READ MORE>>.

Help

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product

socalTECH

FEBRUARY 14, 2020

Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. The funding was led by Initialized Capital, and also included WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink.

Advertising

L.A. Business Journal

SEPTEMBER 3, 2021

Partners like Influential will have access to first-party TikTok data that can help them identify creators for advertising campaigns.

Advertising

socalTECH

AUGUST 7, 2019

Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram.

Advertising

socalTECH

NOVEMBER 30, 2016

How do you make sense of all that data and actually help it to drive business decisions? Pasadena-based UberMedia (Www.ubermedia.com) is taking that data, and sorting through it to help businesses. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.

Advertising

socalTECH

DECEMBER 4, 2019

Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts.

Advertising

L.A. Business Journal

APRIL 19, 2021

founder and Chief Executive Sheldon Owen saw that companies selling cannabis products would need technological tools to advertise in compliance with regulations. Vana Technologies Inc.

Company

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Customer

socalTECH

FEBRUARY 19, 2014

According to Shopzilla, it will use the acquisition of Connexity to help bolster Aisle A, its "Audience Activation" division. Gross is the former founder of Internet advertising firm Fastclick. connexity shopzilla merger acquisition online advertising fastclick' READ MORE>>.

Ventura

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced.

Mobile

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google

socalTECH

FEBRUARY 24, 2015

The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. READ MORE>>.

Advertising

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile

TechCrunch LA

AUGUST 7, 2019

We wanted to help solve these problems… for free.”. Since nothing is actually free, and since PodcastOne wants to get paid, the catch is the company’s own ability to insert pre- and mid-roll advertising into podcasts that are hosted on the new service. “Launchpad was built with the independent podcaster in mind. .

Platform

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. We want them to be able to use this inline with people making advertising buys. READ MORE>>.

Mobile

socalTECH

FEBRUARY 25, 2015

Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. Rubicon Project is led by Frank Addante, and helps online publishers optimize the advertising on their website to gain the most revenue. for the quarter.

Advertising

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup

Tech.Co

OCTOBER 28, 2020

Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. The post How the New Shopify-TikTok Partnership Helps Small Businesses appeared first on Tech.co. Fitting the right audience to the right product will be tricky, but the potential upside is big. 2.2% + 30c.

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Berkonomics

NOVEMBER 19, 2020

I was the original investor and helped to grow GameSpy Industries, attracted to the fledgling company because of its million users each month, even though at the time there was no monetization to the traffic. Once we had what we thought was the answer, in allowing for display advertising on these sites. And the numbers were staggering.

Metrics

socalTECH

JULY 10, 2013

In what could help Santa Barbara further increase its influence in the high tech world, Surf Air , the subscription-membership based, all-you-can-fly airline headed by Wade Eyerly, said today that it has added Santa Barbara to its daily schedule. Surf Air launched its service between Burbank and San Francisco in June.

Santa Barbara

socalTECH

JANUARY 30, 2013

Tinder , a brand new iPhone dating app created by Sean Rad and Justin Mateen of Hatch Labs, has just launched, in a quest to help users better connect with others via their iPhone. The new app, the first to spin out of Hatch Labs, helps users find who likes you nearby, and connects you with them if you're interested, via an anonymous process.

GRP Partners

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M One, is it helps our customers get that content instantaneously, when they need it. in a seed funding round.

Help

socalTECH

MAY 21, 2013

Darren Clark: Our missions is to help small businesses and communities grow. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. Google has to go through channels like us just to get to an advertiser. Louis and Atlanta.

Technical Review

socalTECH

JUNE 27, 2016

ReachLocal helps small and medium sized businesses place and buy online advertising. VantagePoint Venture Partners and Rho Ventures--who own approximately 40% of ReachLocal--said it had agreed to tender their shares to Gannett as part of the acquisition deal. READ MORE>>.

ReachLocal

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” Sales & post-sales support: One of the most important roles the CEO can play is to help you in the sales cycle and even in post sales. A champion who will help you take ownership for your success.

Sales

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat

socalTECH

JUNE 22, 2015

Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. The company said mobile managed revenue is expected to surpass $200M in its fiscal 2015. READ MORE>>.

Mobile

socalTECH

MAY 21, 2013

Darren Clark: Our missions is to help small businesses and communities grow. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. Google has to go through channels like us just to get to an advertiser. Louis and Atlanta.

Technical Review

TechCrunch LA

SEPTEMBER 6, 2018

A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. Popbase is an app that operates almost like an interactive forum for new media.

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