Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. MediaAlpha said that it has received a majority investment from a wholly-owned subsidiary of White Mountains Insurance Group, Ltd.,

Advertising 159

Advertising Technology Funding Los Angeles 159

Both Sides of the Table

JANUARY 18, 2011

What I’d like to do is tell you the story of how the investment came to be, what my thesis is / was and share some thoughts on macro trends. I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I’m also on record as saying I invest in lines & not dots.

Invest 303

Invest Company Companies Web 2.0 303

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. Why Did I Invest in Trust? no surprise?—?that’s that’s where the customers are.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

SEPTEMBER 18, 2013

Irvine-based online auto information and leads site Autobytel announced Wednesday afternoon that it has invested $2.5M in AutoWeb , a new, pay-per-click automotive advertising marketplace. Autobytel said it also has the option to invest an additional, $2.5M in AutoWeb as it grows. in AutoWeb stock. in AutoWeb stock.

Invest 147

Invest Advertising Content Sites 147

Berkonomics

APRIL 14, 2022

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. First, you can advertise your brand so that people recognize it when they see it in later materials. Measuring your results.

Advertising 156

Advertising Statistics Pricing Email 156

socalTECH

SEPTEMBER 18, 2013

Los Angeles-based venture capital investor Karlin Ventures is the lead investor in mobile advertising firm StrikeAd. Karlin''s investment into StrikeAd was led by TX Zhuo. capital venture advertising mobile ventures karlin strikead' StrikeAd said it also received growth debt from Kreos Capital with the funding. READ MORE>>.

Venture Capital 166

Venture Capital Invest Advertising Los Angeles 166

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

L.A. Business Journal

APRIL 19, 2021

Santa Monica-based advertising technology company GumGum Inc. announced a new $75 million investment April 13 from the growth equity division of Goldman Sachs Group Inc.

Invest 130

Invest Santa Monica Equity Advertising 130

socalTECH

JULY 17, 2014

The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region. Nationally, there was $13.0 READ MORE>>.

Southern California 240

Southern California El Segundo Culver City Orange County 240

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

socalTECH

MAY 13, 2011

ReachLocal said it received the UKTI Business Innovation Award from UK Trade & Investment, as part of BritWeek. ReachLocal helps local businesses place online advertising with Google and other search advertisers. The two said that ReachLocal launched in the UK in 2008, and has offices in London, Manchester, and Birmingham.

ReachLocal 207

ReachLocal Woodland Hills Advertising Google 207

SoCal Tech Calendar

JULY 17, 2019

Tuesday, July 23, 2019 -- Blockchain and Advertising: State of the Industry. It's been a few years since the initial fan-fare around blockchain for advertising and marketing-based solutions. And what about Facebook jumping into the crypto mix? See [link] (more)

Advertising 100

Advertising Case Study Study Invest 100

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

L.A. Business Journal

AUGUST 13, 2019

Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support.

Marina Del Rey 100

Marina Del Rey Advertising Invest Custom 100

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

JULY 7, 2021

Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The company said that the new investment fund, TD7, will invest in open Internet startups.

Venture Capital 113

Venture Capital Invest Capital Ventura 113

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. rubicon project advertising merger exchange exit technology rubi' Rubicon--which priced at $15.00 and Mayfield. and Mayfield.

Clearstone 187

Clearstone Santa Monica Advertising News 187

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

OCTOBER 13, 2021

The former CEO and founder of Los Angeles-based advertising exchange Rubicon Project, Frank Addante, has launched a new, startup investment fund, he announced on Wednesday, saying that after a brief foray into retirement he decided to launch TinkerBarn Ventures, a new startup studio and early stage investment fund.

Invest 113

Invest Funding Startup Advertising 113

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. We both wanted to build a practice that would make Los Angeles proud but where we would travel tirelessly to other locations to make investments in the best entrepreneurs wherever they were.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

MAY 30, 2019

backtracks develops a podcast analytics product for audio, which helps collect behavioral information and details on the performance of podcast advertising. As a part of the funding round, Kelly Perdew, Managing General Partner of Moonshots Capital, will join the board at Backtracks.

Capital 133

Capital Seed Funding Invest Advertising 133

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. READ MORE>>.

OpenX 174

OpenX Mobile Advertising Software Development 174

Both Sides of the Table

SEPTEMBER 9, 2009

He was introduced by a senior technology executive that I really respect in the LA area and a close friend of mine told me separately that he would like to invest if they did a friends & family round. We all know that many companies have tried to deliver targeted advertising on the web. This meeting was a 10/10 for me.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group. READ MORE>>.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

OCTOBER 8, 2013

Los Angeles-based social advertising technology developer Adly announced today that it has added a new investor, with ties to professional athletes and celebrities. Financial details of the investment were not announced. twiter media social advertising celebrity capital venture adly' READ MORE>>.

Social Media 170

Social Media Advertising Media Los Angeles 170

Both Sides of the Table

MAY 15, 2010

We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MAY 25, 2010

I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers.

Advertising 276

Advertising Platform Startup News 276

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. The new startup studio is led by Mike Prasad.

Incubator 229

Incubator Seed Funding Startup Social Media 229

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Development Develop Conference 287