socalTECH

JUNE 10, 2010

Irvine-based Autobytel , which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics. Tags: autobytel executive advertising automotive auto. READ MORE>>.

Advertising 140

Advertising Los Angeles Sites Media 140

socalTECH

MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. MemoryLane was, until recently, Classmates.com.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They recommend up-sells and cross-sells of products.

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 A Band-Aid On A Gushing Artery. GoToMy Rebranding Campaign.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Both Sides of the Table

APRIL 21, 2013

If you ever want to read the great American generational immigrant business story read American Pastoral by Philip Roth, which won the Pulitzer Prize and was voted by Time Magazine as one of the best 100 books of all time. Was this the latest Chinese product to take off in the US? He was driven by wanting to provide a great product.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

socalTECH

JUNE 8, 2011

Jimmy Hendricks: Our lead product is a white label, daily deal product. We've got three core product centers; the online contests that drive traffic, the daily deals that drive revenue, and then we are also looking at a marketplace product for online communities that want to sell deals, but don't want them as daily deals.

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

OCTOBER 10, 2011

By the hypermarket business is based on turning over large volumes of product and making money on the number of “turns” that each product has and on the banking “float” (when you get paid versus when you have to pay your supplier). They price cheap, stack ‘em high and want to move a ton of product.

Netflix 287

Netflix Customer Custom Pricing 287

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. As an example of that, we invested in a company, Integrated Media Systems, with a product called Dyaxis, which was the first digital audio workstation. Robert Flynn: Yes. plus range.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

NOVEMBER 29, 2009

He was about to be featured in a major US news magazine as one of their “hot&# picks. Press doesn’t mean anything other than free advertising. Our call recovered and we spent the rest of the time talking about the development of their management team and their product. Is that why you called?

Venture Capital 291

Venture Capital Press News Startup 291

socalTECH

JUNE 5, 2012

Right now, we have this incredible power publishing tool, which allows girls to publish their own stylebooks and digital magazines. We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products.

Startup 182

Startup Commerce Design Media 182

InfoChachkie

JULY 9, 2012

Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. By allowing advertisers to purchase ads across a cadre of YouTubers, Internet TV networks can achieve their efficiency and reach goals.

Google 133

Google Develop Development Funding 133

Tech Zulu Event

NOVEMBER 18, 2011

Boasting both pay per download and subscription payment options, users can download and access a huge library of stock music, sound effects, royalty free music, production tracks, ringtones, and sound clips. Early adopters include People Magazine, US Weekly, Tribune, and others.

Press 69

Press Entertainment Pricing Blogging 69

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” NewTek Inc.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

JULY 23, 2010

ThisNext.com has been a social shooping site, really for anyone and everyone, and for every product category. There is still a layer of editorial influence and editorial opinions that comes from women's magazines, from the celebrity stylist world, and from television. That gave us the opportunity to re-orient our focus.

Newsletter 165

Newsletter Sites Content Advertising 165

Both Sides of the Table

MARCH 30, 2010

We know that in early April Apple will deliver the iPad, which with a larger format may have an impact on the consumption of newspapers, magazines and videos. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. The Kindle has already revolutionized book reading.

Mobile 282

Mobile Invest Company Companies 282

Berkonomics

JULY 19, 2011

In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices.

Pricing 184

Pricing Networking IBM IBM 184

Startup Professionals Musings

MAY 29, 2012

Try something like, “the product costs $X, and we sell it for $Y.” This is the most often attempted and failed business model today on the Internet – all the services are free, and you make money off the online advertising. It’s the electronic version of a catalog and shopping cart, and today rarely involves any stock of product.

Startup 95

Startup Customer Custom Summary 95

socalTECH

JULY 6, 2009

Our products are also syndicated into newspapers and web sites around the country. We're a business that has both advertising revenues and subscription, a blend of both. You also bought a surfing magazine at one point, didn't you? Jonno Wells: A couple of years back, we bought Water magazine.

Web 140

Web Content Mobile Sites 140

socalTECH

NOVEMBER 19, 2018

We build products and services tied to mobile carriers. Those technologies allow us to scale and offer a superior product for customers. As you know, publishers are also going through disruption, magazines are going to digital as well as video, and were helping publishers to go and capitalize on the video side of publishing.

Content 113

Content Startup Mobile Platform 113

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

Startup Professionals Musings

JANUARY 12, 2013

Minimum Viable Product (MVP). For startup new product development, this is a strategy used for fast and quantitative market testing of a product or product feature, popularized first by Eric Ries for web applications. It suggests the minimum features to allow the product to be deployed and get feedback, and no more.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” NewTek Inc.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Startup Professionals Musings

FEBRUARY 28, 2011

Try something like, “the product costs $X, and we sell it for $Y.” This is the most often attempted and failed business model today on the Internet – all the services are free, and you make money off the online advertising. It’s the electronic version of a catalog and shopping cart, and today rarely involves any stock of product.

Ideas 92

Ideas Startup Customer Custom 92

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” Maybe you were reading the latest magazine and breezed right pass an advertisement offering a 10% discount if you scanned their code. Naturally we’re curious people and enjoy the interaction.

Advertising 87

Advertising Content Template Technology 87

Tech Zulu Event

NOVEMBER 6, 2012

To get to my point the waiting room is full of great magazines that I personally don’t subscribe to, but love to read. These magazines are full of wonderful photos and articles depicting the “good life”. In fact, Customer Experience (CX) turns the product development chart upside down. But I digress. The first is an evangelist.

Customer 72

Customer Custom Blogging Startup 72

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Are sponsors interested in such highly targeted sites, rather than the broad reach?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Print advertising is expensive, but social media is free. John is a veteran of over two decades in the advertising industry. You can keep overhead low.

Startup 92

Startup Capital Blogging Ideas 92

socalTECH

JUNE 23, 2011

I wanted to help bring some light to that without having it be advertising, which comes on as being disingenuous. The first one we launched was with Corporate Responsibility Magazine, where the top 100 corporate citizens will be on their web site. However, you'll never see that in the media. You need a third profile.

Causecast 222

Causecast Startup Content Education 222

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

socalTECH

JANUARY 2, 2014

As part of that, we started asking professors for recommendations on who we could talk to, and we found out they only knew one person, or told us to check out a magazine, or Google this and that. So, advertising and targeting people who need you at the right time is the biggest problem. Finding a lawyer is very intimate.

Help 240

Help Startup CTO Hire Pricing 240

Startup Professionals Musings

FEBRUARY 23, 2010

Try something like, “the product costs X dollars, and we sell it for Y dollars.” This is the most often attempted and failed business model today on the Internet – all the services are free, and you make money off the online advertising. Products are usually drop-shipped directly by the manufacturer. eCommerce model.

Startup 48

Startup Customer Custom Summary 48

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. What was the original inspiration behind Earbits? But sell them to who?

Startup 80

Startup Design Advertising Search Engine Optimization 80

Tech Zulu Event

JULY 16, 2012

In addition to holding eight Internet technology patents in online advertising and market research, Burr was named one of the “25 Top Unsung Heroes of the Net,” by Interactive Week, one of the “21 people leading us into the 21st Century” by Response Magazine, and one of the “Top 50 IT executives at xSPs” by InfoWorld.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

socalTECH

OCTOBER 30, 2008

There are also others who are doing advertisements with short video. Zak had an idea for a screen writing magazine, and was trying to make it as a screenwriter, and found out there was a lack of good resources for people trying to scrap and get to the top. We're targeting any company producing any short form video.

Content 138

Content Writing Software Review Hollywood 138

Tech Zulu Event

SEPTEMBER 23, 2010

Technology and IP law are at the forefront of the movie, and themes include common issues in startups regarding cash flow, IP rights, tech development, product design and distribution of equity. They co-author a legal column on ethics in the social networking age for California Lawyer magazine and have presented together on Gov 2.0

IP 81

IP Social Network Technical Review Networking 81

SoCal Delicious

MAY 6, 2012

He formerly served as Director of Product Management for Vocus (VOCS), a global PR and marketing technology provider, where he drove product platform strategy and roadmap execution for a variety of small business products including PRWeb, the leading online news distribution service. Alissa White – Founder of Matcha Source.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78