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Verve Wireless Snags Former comScore Technology Chief

socalTECH

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

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T+ink Launches First Interactive Print Ad

socalTECH

Los Angeles-based T+ink , the interactive printing technology developer backed and headed by Garry Winnick, said it has launched its first, interactive print ad. The ad for the Moto X phone ran in WIRED magazine and changes color when users touch the ad. tink gary winnick conductive technology printing advertising magazine'

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GumGum Expands In-Image Ad Deal With Publisher

socalTECH

Santa Monica-based image advertising technology developer GumGum is in a deal, which will bring its in-image ads to publications In Touch Weekly, Life&Style, J-14, Closer Weekly, Woman�s World, Twist, and M Magazine, according to the company. The deal is part of an expanded partnership with publisher Bauer Xcel Media.

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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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Can you create a great customer case study?

Berkonomics

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Using new tools in a social age.

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A good case study is worth many paid ads.

Berkonomics

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And some number of readers will identify directly with the problem as their own, and be moved to act.

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Total Immersion, Olympus Tie On Augmented Reality App

socalTECH

Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. Financial impact of the win was not disclosed.

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