TurboTax Aims At Latino Market
socalTECH
JANUARY 24, 2018
Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.
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