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TurboTax Aims At Latino Market

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Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.

Marketing 113
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Close5: eBay's San Diego Move Into The Mobile, Local Market

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In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. So, it''s no surprise that the area--specifically, San Diego--was chosen for the pilot launch of a new service from eBay, called Close5 (www.close5.com), Why San Diego?

San Diego 100
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Selectable Media Expands To LA

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Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The company also said it has added Dan Feldstein as its Director of Marketing. READ MORE>>.

Media 164
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Liquid Grids Gets Series A For Healthcare Marketing

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San Diego-based Liquid Grids , a developer of digital advertising software aimed at the healthcare industry, said this morning that it has raised a Series A funding round. liquidgrids liquid grids venture capital healthcare marketing advertising' READ MORE>>. Size of the round was not announced. READ MORE>>.

Bradbury 100
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Bevo Media Acquired By Vize Capital

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San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media 100
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Vionic Gets $900K For Social Offers

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San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. The company also said it has added Marie DeOrio as Vice PResident of Marketing for the company. The funding came from angel investors.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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So, without further ado, here''s the list of this year''s 2013 Socaltech 50 : Basil Abifaker , Transaction Wireless (San Diego, digital gift cards). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising).