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Selectable Media Expands To LA

socalTECH

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago. READ MORE>>.

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Avalon Ventures Backs Selectable Media

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San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

Avalon 147
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Close5: eBay's San Diego Move Into The Mobile, Local Market

socalTECH

So, it''s no surprise that the area--specifically, San Diego--was chosen for the pilot launch of a new service from eBay, called Close5 (www.close5.com), So, we''re taking that concept and launching it here in San Diego. Why San Diego? com), which offers up local, peer-to-peer sales.

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Sorenson Media's Csathy Departs To New Digital Media Effort From Manatt

socalTECH

Peter Csathy , the CEO of San Diego''s Sorenson Media , and digital media veteran, has departed the company, and will head up a new legal and investment group formed by Manatt, Phelps & Phillips. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.

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Bevo Media Acquired By Vize Capital

socalTECH

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media 100
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TurboTax Aims At Latino Market

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Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment.

Marketing 113
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Proper Media Acquires Spoutable, Last Piece of Venture Studio

Xconomy

After learning that Proper Media , a San Diego specialist in programmatic digital advertising had acquired Spoutable, it took a couple weeks to catch up with Spoutable CEO Jon Belmonte and ask: What happened to Cursive Labs?

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