socalTECH

APRIL 19, 2011

Venice, California-based Briabe Media , a mobile marketing firm targeting Hispanic, African, and Asian American consumers, said today that it has raised more than $2M in funding. Briabe Media offers up mobile advertising targeted at ethnic audiences, and is headed by James Briggs.

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Media Venice Mobile Advertising 187

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The tool also includes more targeting options for advertisers, along with other enhancements. READ MORE>>.

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Mobile Media Product Burbank 138

socalTECH

OCTOBER 18, 2013

Los Angeles-based Triton Digital , the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. Triton Digital audio advertising exchange, a2x, allows programmatic buying of online and mobile audio advertisements. READ MORE>>.

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Media Advertising Los Angeles Mobile 173

socalTECH

JANUARY 2, 2013

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. TapIt Media was advised by Siemer & Associates in the deal. READ MORE>>.

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Media Advertising Mobile Activity 153

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software'

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Mobile Burbank Advertising Tool 145

socalTECH

OCTOBER 12, 2011

Westlake Village-based ValueClick Media , the ad targeting division of ValueClick, said today that it has opened up two new offices. The firm said the move was made to serve clients and agencies in the two markets, with Minneapolis representing a $1 billion online advertising and $300M mobile marketing opportunity by the end of 2011.

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Westlake Village Media Advertising Mobile 164

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

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Media Press Advertising Mobile 145

TechCrunch LA

FEBRUARY 19, 2020

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

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Media Acquisition Equity Advertising 164

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

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Avalon Media San Diego Advertising 147

socalTECH

JUNE 3, 2011

Los Angeles-based Evolve Media COrp and fellow Los Angeles online ad firm >b>AdColony , which is a division of Jirbo , said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales force with AdColony's mobile ad network. The two did not reveal other details of the arrangement.

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Gorilla Nation Mobile AtomicOnline Media 133

socalTECH

SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. In addition to the software, Verve also manages an advertising network, which it says reaches more than 14 million readers.

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News Mobile Press San Diego 154

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local' Pricing on the new product was not announced. Local Corporation said the new product is based on its Krillion local shopping platform.

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Mobile Product Advertising Pricing 147

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? You mention mobile is a thing you're thinking about a lot now?

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Demand Media eHow Content 240

socalTECH

NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

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Media Advertising Content Mobile 147

socalTECH

JULY 1, 2013

Los Angeles-based Triton Digital , which develosp technology for digital audio advertising and publishing, reported a win with Varick Media Management, a provider of programmatic streaming audio ads. advertising audio streaming management media varick digital triton' Financial details of the deal were not disclosed.

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Media Advertising Los Angeles Platform 147

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. This event will attract investors, founders, entrepreneurs and executives who need to understand the rapidly evolving tech and trends in mobile local media and its application in targeted advertising.

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LAVA Mobile Media Case Study 100

socalTECH

JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.

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West Hollywood Media CitySearch Hollywood 140

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps). Tim Cadogan , OpenX (Pasadena, advertising). Sean Callahan , SlimSurveys (San Diego, mobile apps). Sean Rad , Tinder (Los Angeles, mobile).

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Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

OCTOBER 15, 2013

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. READ MORE>>.

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Media Advertising Screening Mobile 138

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. campusexplorer advertising bidding time real marketplace private media vantage' READ MORE>>.

Media 138

Media Product Southern California Advertising 138

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% Offer tools to allow content producers to build their own websites & mobile apps.

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Networking Media Content Customer 366

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick. READ MORE>>. pk4media vidoe optimization'

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Media Advertising Los Angeles Platform 138

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

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Mogreet Platform Advertising Mobile 183

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

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Advertising Santa Monica Startup Media 230

socalTECH

MARCH 4, 2014

The two also said they will work on such efforts as dynamic ad insertion, advertising on mobile devices, and related efforts. content hollywood broadcast satellite movies television media streaming dish disney' READ MORE>>.

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Media Burbank Hollywood Content 147

socalTECH

MARCH 2, 2012

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?

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Mobile Startup Advertising Sites 249

socalTECH

APRIL 4, 2013

Factual also said it had inked a partnership with Millenial Media on the product; Factual said Millenial Media is using Geopulse Context to improve the relevance and personalization of its mobile ad targeting for publishers and advertisers. factual geopulse software data demographic millenial media online advertising'

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

socalTECH

JUNE 21, 2012

Los Angeles-based online coupon and deal site Savings.com has been acuqired by Cox Target Media , Cox announced Thursday afternoon. Cox said the buy "substantially expands" its business across traditional, digital, social and mobile platforms. Financial terms of the buy were not disclosed. households by mail. in funding.

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Media Acquisition Los Angeles Platform 164

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Media 100

Media SoCalTech Advertising Mobile 100

SoCal Tech Calendar

FEBRUARY 24, 2012

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention.

Mobile 100

Mobile Screening Web Conference 100

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Mobile Class 153

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “We will offer up our platform to every single gaming platform or mobile developer to plug and play… I would consider us… we’re like the Google Admob for live stream.”

Advertising 179

Advertising Los Angeles Activity Screening 179