socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Get the latest tech news, straight to your inbox. Please fill in your name. A Mountain to Climb.

Social Media 148

Social Media Startup Commerce News 148

socalTECH

NOVEMBER 11, 2008

Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. The firm said the offering can be used to highlight different products, business locations, and sales incentives based on distinct audience profiles.

Platform 124

Platform Media Template Advertising 124

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Bill Curtis: It's by far the most exciting platform right now. It ends up being good for both.

Media 150

Media Report Advertising Content 150

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. based clients access to its programmatic platform. based clients access to its programmatic platform. READ MORE>>.

OpenX 159

OpenX Advertising Platform Los Angeles 159

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. We sat down and spoke with Patrick about the business and its pivot.

Media 162

Media Advertising Startup Platform 162

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. Goldsmith was previously a Sales Director at KAYAK. MediaAlpha said the value of media transacted through its platforms in 2017 was worth $250M. READ MORE>>.

Advertising 113

Advertising Demand Los Angeles Platform 113

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices. In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices.

Advertising 147

Advertising Los Angeles Platform Sales 147

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines is still recovering from that debacle. You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle. With over 78% of the U.S.

Social Media 59

Social Media Media Entrepreneur Platform 59

socalTECH

APRIL 23, 2013

MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide. software analytics advertising sales marketing partners elevation capital venture marketshare' The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Concentrate your efforts on two to three platforms to start.

Social Media 108

Social Media Media Startup Tips 108

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At the time, it was doing Facebook media buying for e-commerce companies. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform. READ MORE>>.

Snapchat 100

Snapchat Report Social Network Advertising 100

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

JANUARY 9, 2018

According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS. The company only charges a 2 percent, flat free.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform. Nick Tran, Director of Social Media for Taco Bell. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines is still recovering from that debacle. You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy. The post Tech.Co

Media 70

Media News Organization Content 70

Tech.Co

OCTOBER 28, 2020

The two platforms are both huge in their respective markets: By connecting TikTok's audience with small businesses online everywhere, this team-up could offer a lifeline to business owners amid a rocky economy. The platforms will add additional ecommerce features down the line, though they're a little vague on what those will be.

Help 149

Help Platform Startup Social Media 149

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Skimlinks has proven effective for thousands of publishers (including, for a time, Pinterest), because its frictionless, self-serve platform automatically generates revenue from previously existing online content. This article originally appeared on Forbes HERE. What’s So Cool About Coull?

Customer 226

Customer Custom Entrepreneur Advertising 226

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JULY 20, 2009

Los Angeles-based Spot Runner , which operates an online service to help businesses buy and sell TV and video advertising, said late Friday that it has promoted Gus Warren to General Manager of the firm's Malibu Media Platform unit. Warren has been VP of Media Partner Sales and Development for the last three years.

Malibu 100

Malibu Advertising Media Los Angeles 100

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 100

Startup Advertising Marketing Platform 100