TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. “It’s now possible to open up a whole new scalable media channel by leveraging the same data driven insights and quantitative approach as digital.”. “A

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. The firm said it has launched a new, post-secondary school marketplace today, called Vantage Media SchoolSelect. READ MORE>>.

Education 100

Education El Segundo Media Product 100

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. Buchman understands that many people dismiss social as having value for B2B, but the studies she has read support that the majority of research being done for these business decisions is happening online and in social media platforms. Tickets are $10.

Social Media 107

Social Media Media Case Study Study 107

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” You avoid time wasters: Occasionally when you meet senior executives they will give you negative feedback on your prospects. ” “I’m already in a pilot with one of your competitors.”

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

FEBRUARY 20, 2012

Tracy built her company, Recycled Media , out of necessity. Tracy studied SEOMoz and several other online sources of SEO tips. Danny became a small investor in Recycled Media (the parent company of Recycled Bride) and became one of Tracy’s lead advisors. She’s a painter and a self-proclaimed Bohemian.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Look forward to the discussion. Love the minis!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. One of the companies there I was working with was CollegeHumor. Recently, USC's film school started a comedic content major.

Content 230

Content News Startup Research 230

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. We call it storytelling media.

News 124

News Advertising Press Sites 124

Startup Professionals Musings

APRIL 14, 2021

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions. I see this even extending into business-to-business.

Customer 173

Customer Custom Social Media Technical Review 173

socalTECH

JULY 1, 2014

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. How did you start the company? Both of those were instrumental.

Platform 164

Platform Startup Content Sites 164

socalTECH

JULY 20, 2011

The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Everyone knows this.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

DECEMBER 29, 2021

These include recognized social media influencers, industry experts, and even early customers. Case studies, supporting videos, and giveaways still work well in this regard. By actively participating in social media and customer support channels, you can differentiate by building advocates and loyalty.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 132

Social Media Startup Tool Google 132

socalTECH

DECEMBER 1, 2009

Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies! Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing. digiday:APPS is a one of a kind event.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. For me, VidCon is already too big, having gone for 3 years now, but it’s crazy to think most of these big media companies are seeing the YouTube cultural fan phenomenon for the first time. They get that no one wants to be sold to anymore.

Conference 99

Conference Hollywood eHow Content 99

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 107

Social Media Tool Google Yahoo 107

Tech Zulu Event

NOVEMBER 3, 2009

ZexSports and PacSun are putting an amazing panel together to discuss the value of key social influencer's, where they are on your social network, and how targeting these potential brand evangelists will have a positive influence on your social media network and ROI. Jonathan Nafarrete is an emerging photographer and social media consultant.

Social Media 75

Social Media Social Network Media Writing 75

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Matt will speak about social media analytics and ROI, and how conversation is not enough without conversion. Krishna will speak about the future of mobile advertising, and how to maximize its potential.

SEO 86

SEO CTO Coach Conference Social Media 86

Tech Zulu Event

MARCH 7, 2010

Discover the what the future holds for you and this game changing media platform. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Jones, Founder, Chairman and CEO, ChaCha Search, Inc.

Mobile 40

Mobile Media Case Study Advertising 40

Startup Professionals Musings

AUGUST 2, 2012

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising. Coopetition,” or strategic cooperation with a competitor is another angle. Incentives or rewards.

Services 82

Services Competition Mobile Entertainment 82

Startup Professionals Musings

OCTOBER 29, 2018

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life.

Marketing 91

Marketing Examples Startup Customer 91

Tech Zulu Event

JULY 31, 2013

They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. Here is a YouTube marketing case study they did. 7 – The line between art and marketing/advertising is now very blurry. PR and or advertising campaign in tandem with the launch of the video.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

Tech Zulu Event

DECEMBER 10, 2012

All users are protected from things like tracking, stalking and spying by advertisers inside of the site. We’ve received a lot of media interest. All of your real life connections can be added to “My Contacts,” a private pool of friends, family, coworkers, and so on that you can communicate with directly or put into private groups.

Social Network 106

Social Network Networking Sites Ideas 106

Tech Zulu Event

NOVEMBER 18, 2011

It was at the South by Southwest Interactive conference in the media room when I overheard the founders being interviewed. Now study the event organizer. Pay Per Click advertising. To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

MARCH 17, 2016

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 53

Social Media Tool Anthem Google 53

Tech Zulu Event

OCTOBER 19, 2011

Instead of a plain rehash of their Android specific product, they conducted research, studied consumer surveys, and crafted an app based off what iPhone user wants out of mobile security. So in essence, Apple’s users have started off with more secure devices and have a starkly different set of needs; with that, Lookout has taken notice.

Mobile 88

Mobile Startup Software Review News 88

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. A Stanford research study showed that statistics alone have a retention rate of 5-10%, but when coupled with anecdotes, the retention rate rises to 65-70%.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. A Stanford research study showed that statistics alone have a retention rate of 5-10%, but when coupled with anecdotes, the retention rate rises to 65-70%.

Company 40

Company Companies Advertising Startup 40

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

StartUp Beat

JUNE 22, 2018

This is backed up by a 2014 Princeton study that found that “the preferences of the average American appear to have only a minuscule, near-zero, statistically non-significant impact, upon public policy.” Overwhelmingly, people told us that they didn’t truly believe their civic engagement made really any difference on their government.

Platform 40

Platform Ideas Startup Statistics 40

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. You could just outspend. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248