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Here are tricks to find yourself on social media.

Berkonomics

Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions. There is still a great place for traditional advertising.

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Can you create a great customer case study?

Berkonomics

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors. Peruse company reports from your business domain.

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An Investors View on Twitter’s Announcements – I’m not Abandoning the Ecosystem

Both Sides of the Table

I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers.

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. They might be willing to pay higher prices (and perhaps not an “all you can eat” price but a “pay as you go” price per film). No, probably not.

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A good case study is worth many paid ads.

Berkonomics

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?

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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Working with the media is required, both social as well as the press, through public relations and internal channels. A popular approach these days is to advertise a higher purpose that embodies your values, such as protecting the environment or assisting the disadvantaged, to your team, as well as customers.

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