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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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9 Steps To Overcoming Your Biggest Startup Challenges

Startup Professionals Musings

Entrepreneurs who are great problem solvers within any business are the best prepared to solve their customers’ needs effectively as well. The Power of Self-Discipline ” that I believe will help entrepreneurs move up a notch in this category: Take the time to define the problem clearly. The best entrepreneurs have both.

Startup 156
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Entrepreneurs Should Create A Degree – Not Buy One Off The Rack

InfoChachkie

Entrepreneurs create their own jobs, why shouldn’t they also create their own degrees? As described in Should Millennial Entrepreneurs Skip College? most young entrepreneurs benefit greatly from the college experience. When trying to cobble together a startup degree, consider the following categories of classes.

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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 121
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10 Tests of Your Modern Entrepreneur Lingo Savvy

Startup Professionals Musings

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Super-angels.

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How the New Shopify-TikTok Partnership Helps Small Businesses

Tech.Co

Merchants can target campaigns by gender, age, user behavior, and video category, with their total cost varying based on merchants' needs and budget. Shopify is also a mammoth competitor in the ecommerce industry, with over half a million active stores that have realized a total of $135 billion in sales. Who Will Take Advantage?

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Thanks to socalTECH's Sponsors

socalTECH

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Helping entrepreneurs succeed. An on-line community for entrepreneurs. Advertisers. inspired with entrepreneur Aaron Ross at our next meeting, on July 28th in. A Stanford alum, Aaron wrote the book on sales 2.0.

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