Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

MARCH 9, 2017

Westlake Village-based Cynvenio announced this morning that it has launched a new cancer testing service, the ClearID Total Insight Breast Cancer, to monitor breast cancer patients. The company said 12 months of monitoring in the new service costs less than a single DNA sequencing test advertised by other genomic testing companies.

Westlake Village 133

Westlake Village Services Advertising Design 133

socalTECH

AUGUST 22, 2018

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning.

Evite 100

Evite Advertising Journal Los Angeles 100

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

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Santa Monica Social Media Conference Advertising 245

socalTECH

MARCH 16, 2011

Woodland Hills-based ReachLocal , the provider of Internet advertising services to small and medium sized businesses, said Wednesday afternoon that it will participate in Facebook's Deals test in San Diego. ReachLocal said it will use its existing presence in San Diego to source deals from local businesses for Facebook.

ReachLocal 264

ReachLocal Woodland Hills San Diego Help 264

Berkonomics

NOVEMBER 19, 2020

And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. per registered user of ICQ, the early messaging service. And yet, users rave about the service, and spend long durations of time on the site. Remembering the insanity before 2000.

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Metrics Sites Advertising Web 296

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

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Advertising Statistics Pricing Email 120

socalTECH

JULY 18, 2018

Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. more in funding. The new funding came from Initialized Capital.

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Advertising Seed Funding Los Angeles Capital 100

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

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Advertising Santa Monica Startup Media 230

Both Sides of the Table

MAY 15, 2010

Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

socalTECH

FEBRUARY 24, 2015

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

MAY 8, 2012

in a funding round, and launched its service. The site relies on advertisers, who upload content they want to promote and then run campaigns to encourage users to share links and content to their friends on Facebook, Twiter, and other sites.

Los Angeles 242

Los Angeles Advertising Content Sites 242

TechCrunch LA

AUGUST 7, 2019

The company is also billing itself as a discovery platform, offering free promotion for the services various podcasts across its own network of popular podcasting talent. The company is also billing itself as a discovery platform, offering free promotion for the services various podcasts across its own network of popular podcasting talent.

Platform 237

Platform Advertising Los Angeles Networking 237

TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. Specifically, a source close to TikTok has confirmed to TechCrunch that this Merlin deal covers its upcoming music subscription service Resso.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

SEPTEMBER 22, 2011

Woodland Hills-based ReachLocal , the provider of local online marketing services to small and medium sized businesses run by Zorik Gordon, said this morning that it continues to expand its presence with the opening of three new offices. The company says it now has local presence in 11 international markets and 46 North American markets.

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ReachLocal Woodland Hills Advertising Web 247

socalTECH

OCTOBER 26, 2011

Google announced the new program this morning, to help small and medium sized business connect with others to place advertising on AdWords. ReachLocal has officially been tied to Google since April, providing similar services to help AdWords users with placing their ads.

ReachLocal 233

ReachLocal Google Woodland Hills Training 233

socalTECH

FEBRUARY 21, 2013

The new service harkens back to the "link exchanges" and "link networks" that grew during the beginning of the Internet age, where different websites would barter credits (earned from traffic) for placement on other websites--in the hopes that users would discover and visit their sites. READ MORE>>.

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Mobile Development Develop Help 199

socalTECH

SEPTEMBER 23, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. openx spotrunner overture online advertising executive' OpenX said that Gentry will head up its three core operating teams in business, engineering, and product. READ MORE>>.

OpenX 180

OpenX Advertising Los Angeles Networking 180

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. sodahead polling software wordpress poll wppoll question answer publishing advertising' READ MORE>>.

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Software Tech Coast Angels Mission Ventures News 198

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

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Advertising CPC Tool Startup 203

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. Current shows generally only have 5 episodes at a time, which makes the service pretty mediocre as far as consumer value goes. This narrative has been confirmed to me by several senior studio executives.

Hulu 292

Hulu Technical Review Content Advertising 292

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

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Media Education Advertising Sales 173

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. We want them to be able to use this inline with people making advertising buys.

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

JULY 10, 2013

SurfAir said it will connect Santa Barbara with nonstop service to Silicon Valley, with the first flight leaving this morning at 8:15 a.m. There are already a significant number of high tech companies--particularly, in online advertising--in the Santa Barbara region.

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Santa Barbara High Tech Anthem Burbank 242

Berkonomics

FEBRUARY 13, 2014

And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service. per registered user of ICQ, the early messaging service. And yet, users rave about the service, and spend long durations of time on the site. And the numbers were staggering. AOL paid $40.00

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts.

Product 141

Product Services Technical Review Artificial Inteligence 141

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

Berkonomics

NOVEMBER 9, 2017

Simply, it’s offering a specific product or service to a specific group of people. Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Think about your product or service. What Is niche marketing? This is easy. Of course not.

Marketing 266

Marketing Advertising Resource Social Media 266

socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more. Hispanic consumers.

Media 124

Media Product Marketing Santa Monica 124

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. When did the split with AT&T happen?

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. Train and coach continuously.

Competition 99

Competition Services Startup Training 99

socalTECH

MAY 9, 2013

San Diego-based music streaming service Slacker has a message for the industry: you can run a digital music service, and make money. The music streaming service says that--unlike other digital music services--it is making money on every new listener it gets, whether they are ad-supported or a paid subscriber. READ MORE>>.

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San Diego .Net Content Mobile 191

socalTECH

DECEMBER 17, 2012

Hulu attributed the big gains in both reenues and subscribers to the "crest of two massive waves": the rise of online video advertising and the rise of online video subscription services. Hulu said its subscriber count more than doubled during the year. Kilar detailed the numbers and provided commentary in a blog post Monday morning.

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Hulu Blogging Advertising Sites 193

Both Sides of the Table

MARCH 1, 2011

Furthermore, AltaVista paid lip service to the importance of search, lost focus, and was suffocated by an “angry mob” of search purists in the company who essentially did everything they could to prevent AltaVista from monetizing search. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Google 302

Google Startup Advertising Acquisition 302