socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Networking 138

Berkonomics

APRIL 21, 2022

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

Advertising 156

Advertising Media Social Media Newsletter 156

socalTECH

AUGUST 9, 2011

The firm had said in May that it would be converting OnSale into an online daily deals site. PC Mall said the new site is rolling out a beta in Chicago, Los Angels, and Seattle, offering off discounts on national brands, local restaurants, spa and salon services, and more. OnSale had previously been an electronics shopping site.

Sites 191

Sites Torrance Satisfaction Los Angeles 191

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

Berkonomics

NOVEMBER 19, 2020

And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. And yet, users rave about the service, and spend long durations of time on the site. Once we had what we thought was the answer, in allowing for display advertising on these sites.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

socalTECH

JUNE 25, 2013

Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. The site said that so far, its users have earned $4M working on its various creative projects, with many earning more than $100,000 for their work on the site.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Financial terms of the buy were not disclosed. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

MAY 8, 2012

The site relies on advertisers, who upload content they want to promote and then run campaigns to encourage users to share links and content to their friends on Facebook, Twiter, and other sites. The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels.

Los Angeles 242

Los Angeles Advertising Content Sites 242

socalTECH

MAY 24, 2012

The firm said that TacoGrid will automatically general mobile site for restaurants, aimed at restaurants in the top 50 cities in the U.S., ShareSquare said the new site will be completely free to restaurants, but will also allow restaurants to enhance their sites with information feeds, special contests, advertising, and more.

Mobile 205

Mobile Services Tips Sites 205

socalTECH

OCTOBER 2, 2018

Geocities , the original Southern California internet startup--which was founded all the way back in 1994 in Los Angeles--will finally disappear completely from the Internet, as Yahoo said today that it will shut down its Japanese Geocities site. Geocities was one of the first Internet IPOs out of Los Angeles, and sold to Yahoo for $4.5

Beverly Hills 133

Beverly Hills Sites Yahoo Southern California 133

socalTECH

FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

JANUARY 26, 2015

Los Angeles-based streaming television service Hulu has re-opened its Super Bowl advertising site, sponsored again this year by Toyota. The site has been featuring those ads on the dedicated mini-site for several years. The site has been featuring those ads on the dedicated mini-site for several years.

Hulu 100

Hulu Sites Advertising Los Angeles 100

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. We're not a mobile site creator, and are really part of the ad experience. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

JANUARY 17, 2013

Fans of the advertising which rolls out with the Super Bowl will be happy to see that Hulu has once again rolled out its Hulu AdZone , to highlight all of the Super Bowl advertising which will debut again this year at Super Bowl XLVII.

Hulu 178

Hulu Advertising Mobile Sites 178

socalTECH

JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

Acquisition 214

Acquisition Advertising Content Sites 214

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

MAY 24, 2011

One of them is online music events site Loudvine (www.loudvine.com), which was co-founded by Vic Caretti , who gave us the scoop on what the site is all about. I had requests from friends to put them on an email, or give them a calendar reminder when a band was playing, and one thing led to another, and I started the site.

Social Media 241

Social Media Startup Sites Advertising 241

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

Hulu 292

Hulu Technical Review Content Advertising 292

socalTECH

JUNE 8, 2011

In the rush toward the daily deals space, it seems like there is at least one, new, daily deals site created every day. It's an incredibly crowded industry, which not only includes giants like Groupon and LivingSocial, but countless smaller sites, newspapers, and others all looking for a piece of the action. What is Deal Current?

Platform 263

Platform Training Software Review Advertising 263

socalTECH

FEBRUARY 21, 2013

The new service harkens back to the "link exchanges" and "link networks" that grew during the beginning of the Internet age, where different websites would barter credits (earned from traffic) for placement on other websites--in the hopes that users would discover and visit their sites.

Mobile 199

Mobile Develop Development Help 199

Berkonomics

FEBRUARY 13, 2014

And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service. And yet, users rave about the service, and spend long durations of time on the site. Once we had what we thought was the answer, in allowing for display advertising on these sites.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

NOVEMBER 22, 2013

The company--which been powering the polling software behind such sites as ESPN, ABC News, Fox News, Los Angeles Times, and Warner Bros Television--said the updated poll publishing and management tool adds such features as geographical mapping of polls, ability to split polls by demographic, customize the layout and design of polls, and much more.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

FEBRUARY 18, 2011

Last week, we ran into Deena Varshavskaya , the founder of Los Angeles-based Wanelo (www.wanelo.com), a social shopping site focused on allowing women to share and follow others as they shop online. It's a site you can post, find, and collect your favorite products for anywhere online. How long has the site been running?

Technical Review 200

Technical Review Sites Advertising Design 200

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

APRIL 4, 2017

Santa Monica-based GumGum , the developer of computer vision and artificial intelligence software focused on the advertising industry, has jumped into the online publishing business, saying it has started a new online publication call The Visionary.

Artificial Inteligence 255

Artificial Inteligence Newsletter Sites Santa Monica 255

socalTECH

MAY 20, 2015

Irvine-based online real estate marketplace Auction.com said this morning that it has partnered with Chinese online real estate site Juwai.com , which will bring Auction.com's U.S. The two companies said the deal will advertise real estate listings from Auction.com to 2.6 real estate listings to China.

Sites 100

Sites Advertising Company Companies 100

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. The site provides recommendation and information on upcoming movie titles. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

FEBRUARY 3, 2012

Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. Fandango said the push will include both the Super Bowl advertising spot, social media outreach on Facebook and Twitter, as well as promotion across its site and apps.

Fandango 176

Fandango Southern California Hulu Social Media 176

socalTECH

NOVEMBER 19, 2012

advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand. The new site looks to be a reaction to the pushback TrueCar has seen from automotive dealers, who were put off by TrueCar's consumer-centric, discounted pricing focus, according to TrueCar.

Truecar 206

Truecar Santa Monica Pricing Advertising 206