socalTECH

MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, to its board of directors.

Yahoo 124

Yahoo Hulu Media News 124

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Ho had served at Hulu and Yahoo. Firestone previously served at Nickelodeon/Viacom, Panache, and Engage BDR. READ MORE>>.

OpenX 113

OpenX Hulu Yahoo Advertising 113

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

NOVEMBER 20, 2017

Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda also had served as GM of Bloomberg's Media Distribution division, and had been at Yahoo, Gap Inc., and Walmart.com.

Marketing 124

Marketing Ventura Yahoo Advertising 124

socalTECH

FEBRUARY 6, 2014

Airpush , the mobile advertising firm headed by Asher Delug, is significantly bolstering its executive ranks, saying this week that it has added Matt Shaw, former Global Head of Mobile Display at Google, as its new Chief Revenue Officer. According to Airpush, Shaw also served at AdMob, YouTube, and Yahoo! READ MORE>>.

Google 147

Google Yahoo Advertising Mobile 147

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138

OpenX Product Advertising Yahoo 138

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising' READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, Rovion and Yoyodyne.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

FEBRUARY 26, 2015

Los Angeles-based Slickdeals , the online coupon and deal site led by Josh Meyers, has tapped two technology veterans for its board. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! Prior to Twitter, Hubbard was CEO of Live Nation Ticketing, and was CEO of Musictoday.

OpenX 100

OpenX Yahoo Pasadena Commerce 100

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

JANUARY 21, 2015

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. He also served at Yahoo. openx emea advertising managing director executive' OpenX provides online and mobile ad serving and other related software. READ MORE>>.

OpenX 100

OpenX Yahoo Advertising Mobile 100

socalTECH

JULY 17, 2012

Los Angeles-based online marketing and domain firm Oversee.net has named Gene Chuang as its new Chief Technology Officer, the company said today. He also was previously Executive Director at AT&T Interactive, and also was Director of Engineering at Yahoo Search Marketing. READ MORE>>.

Oversee.net 171

Oversee.net Chief Technology Officer Yahoo Advertising 171

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. Lehmbeck, as well as a significant number of employees at DataPop, were at Overture Services/Yahoo. offices and doubling its staff. READ MORE>>.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! Tags: datapop venture capital search marketing advertising overture yahoo.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MAY 21, 2012

Online advertising network Adconion is tapping a Los Angeles technology vet as its Global Chief Technology Officer, the company said Monday. Adconion said that it has appointed Scott Sullivan to the CTO position, recruiting him away from Everbridge Communications, where he was also CTO. READ MORE>>.

Chief Technology Officer 140

Chief Technology Officer CIO Yahoo Advertising 140

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

MARCH 6, 2014

If it seems strange to find the inventor of Bitcoin living in the San Gabriel Valley, it''s actually not all that surprising given the area is home to one of the most prominent research universities in the United States, The California Institute of Technology ; NASA''s Jet Propulsion Laboratory ; and the original Internet incubator, Idealab.

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX is a provider of Internet advertising serving software and related services. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! The Core team had worked together at Yahoo! We tried to solve their problems while we were at Yahoo!, We lived together for seven years while at Yahoo! It was a typical storyline. ows are lower.

Yahoo 210

Yahoo Startup Advertising Summary 210

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Our whole product and technology team is about 500 people. Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Our whole product and technology team is about 500 people. Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

AUGUST 24, 2010

Los Angeles-based GoodSearch.com , the online search engine which shares its advertising revenues with charities, said Tuesday that it has received a patent on its technology. GoodSearch uses Yahoo's search technology but redirects 50 percent of its revenues to charities selected by users. Patent and Trademark office.

Patents 167

Patents Yahoo Advertising Los Angeles 167

socalTECH

APRIL 21, 2009

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

ReachLocal 113

ReachLocal Woodland Hills Advertising Yahoo 113

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 107

Social Media Tool Google Yahoo 107

socalTECH

MARCH 27, 2015

We spoke with founder and CEO Tyler Francois to hear about his vision for making anyone an Internet radio DJ, and how the team--made up of former Yahoo! Tyler Francois: We have a fairly lean team right now, eight full time developers, three of whom previously worked for other, streaming music services, including Yahoo! What is urRadio?

Yahoo 100

Yahoo Social Media Content Media 100

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

JANUARY 17, 2022

In this age of technology, the advent of a better alternative is inevitable. Zuckerberg had so much confidence and determination to stay independent that he turned down an early $1 billion offer from Yahoo. Disrupt your own success before someone else does. Now Facebook’s market cap is nearly 900 times that number.

Startup 144

Startup Social Media Metrics Customer 144

socalTECH

JANUARY 7, 2019

During the holiday season, our tradition over the last few years has been to post reflections on the past year and some predictions for 2019 from Southern California's technology industry. Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

Tech Zulu Event

JULY 17, 2012

Marissa Mayer has started work at Yahoo! Her appointment is expected to spice things up at Yahoo, once a top internet and media firm. She is expected to champion for new products and advance its web technology. This might revive Yahoo’s leading properties like Yahoo! Mail ,Yahoo! Search, Yahoo!

Yahoo 51

Yahoo Artificial Inteligence Google Design 51

Both Sides of the Table

SEPTEMBER 9, 2009

He was introduced by a senior technology executive that I really respect in the LA area and a close friend of mine told me separately that he would like to invest if they did a friends & family round. He had spent many years at Yahoo! during the better days and we had lots of discussions / debates about Yahoo!’s

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 131

Social Media Startup Tool Google 131

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

MARCH 1, 2011

Instead, they tried to use their search position to offer a portal like Excite and Yahoo! Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages. were doing.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

AUGUST 3, 2012

Our focus was to utilize new technology for streaming over the internet, broadcasting underserved sports which normally don't end up on TV, in HD quality, for viewers across the country and world. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content. What is IBN Sports?

Content 212

Content Google Southern California Orange County 212