Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

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Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 26, 2013

Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. I will add to this as I write more in the coming weeks on the topic. Should I Bundle it With More Juicy News?

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Startup Funding News Press 355

Both Sides of the Table

NOVEMBER 2, 2010

The original post of this article on appeared on GigaOm in a more concise version here. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. But they want to establish a baseline in the customer’s mind of the value they will get by using your product.

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Sales Startup Training Pricing 289

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. Whether we like to admit it or not, PR drives behavior with customers, investors, employees and competition. In a startup this is a mistake.

Startup 349

Startup Writing Press Blogging 349

Startup Professionals Musings

SEPTEMBER 2, 2018

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

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Services Startup Training Writing 72

InfoChachkie

JULY 23, 2012

This article originally appeared on Forbes HERE. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. If you have amazing products, the marketing of those products is trivial.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 5, 2011

This article originally appeared on TechCrunch. I acknowledged this in the article. 2: As expected at least one person accused me of writing this post because I want to see lower valuations. I said both in the article but felt compelled to provide a statement up front for the skimmers. That’s stupid.

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Startup Pricing Technical Review Marketing 336

Both Sides of the Table

MARCH 14, 2013

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Do I have data or facts to present so the story has legs? Final example.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

MARCH 31, 2012

The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. My list of excuses includes: product, pricing, competition and lack of sales support. Feedback isn’t always an excuse – and often sales people can provide the best feedback to your product teams.

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Startup Sales Course Competition 319

Startup Professionals Musings

JUNE 27, 2014

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

MAY 9, 2010

Why is it that most of the business plans I see are really product plans? I define a product plan as a detailed description of your product or service, with a bit of business thrown in at the end. A business plan is a detailed description of your business, with a bit of product description thrown in near the front.

Product 48

Product Outsource Development Competition High Tech 48

Tech Zulu Event

JUNE 11, 2012

Tech Reporters: These individuals will write and edit informative and practical articles on a range of topics including Startups/Entrepreneurs, Gadgets, Mobile Tech, Tech in Entertainment, Gaming, Apps & Software, productivity, and cover breaking tech news. Think you may be interested? Take a look below and give us a shout.

Technical Review 71

Technical Review Software Review Writing News 71

InfoChachkie

SEPTEMBER 4, 2012

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? Competition. Who do I write the check to and where do I send it? Distribution and Sales.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Startup Professionals Musings

AUGUST 17, 2016

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

Services 61

Services Startup Training Writing 61

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Tech.Co

MAY 26, 2020

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. Since April 21, Amazon has slashed its rates across a wide range of product categories, in some cases dropping as much as 70%. The impact? commission).

Technical Review 130

Technical Review Buzzfeed News Networking 130

Tech Zulu Event

DECEMBER 18, 2012

Members can also enhance their expert status by writing informative articles and position themselves as a contact person for other professionals to get information from. Networking on exploreB2B is based on publishing and communicating via articles. These articles are sorted into industries and categories. Competition?

Networking 71

Networking Help Social Media Platform 71

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. This revenue share comes after the YouTube split. Sound interesting?

Networking 366

Networking Media Content Customer 366

socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. We automatically add tracking and point those product references to e-commerce merchants.

San Diego 159

San Diego Social Media Commerce Snapchat 159

InfoChachkie

DECEMBER 10, 2012

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition. that is attractive to that particular community.".

News 198

News Sites Startup RSS 198

InfoChachkie

MAY 16, 2011

However, it is my hope that this article will help you avoid learning the following lessons the hard way. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Thus, I will recruit independent distributors and they will sell my new and innovative products on my behalf.

Startup 242

Startup Outsource Development Outsource Sales 242

InfoChachkie

FEBRUARY 20, 2012

free weekly Infochachkie articles! "The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. Bill’s advice reflects Microsoft’s hardnosed culture, which encourages internal competition and a ruthless pursuit of the truth. " [Tweet this quote].

Tips 275

Tips Startup IP Santa Barbara 275

Both Sides of the Table

OCTOBER 19, 2009

I had seen many cycles and decided that since I was going to do it all over again I should write about it. I decided to write about my experience and to be blunt. There was no viral social networking products back then like Twitter where people could easily discover your content. That changed very quickly. And covered we did.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

TechCrunch LA

MARCH 31, 2021

That includes a ten-year extension and phase down of direct-pay investment tax credits and production tax credits. Key to these redevelopment efforts will be the establishment of pioneer facilities that demonstrate carbon capture retrofits for large steel, cement, and chemical production facilities.

Startup 229

Startup Technical Review Invest Research 229

Both Sides of the Table

FEBRUARY 18, 2013

This article originally appeared on TechCrunch. Before this South Korean wonder spread across the globe I had written about a trend in global audiences that exists when the costs of production are nearly zero and the costs of distribution are also nearly free. billion views. think Apple. think Apple. Harlem Shake. million views).

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Startup Media Content Platform 380

Both Sides of the Table

JULY 16, 2013

I remember just a decade ago in 2003 when we all laughed at how dumb people in the 90′s were talking about the race to “capture as many eyeballs as possible” before your competition. Should I write off my $2.5 You would figure out how to monetize later. I say ring the freaking cash register. I have said so for years.

Venture Capital 412

Venture Capital Startup Funding Snapchat 412

Both Sides of the Table

FEBRUARY 5, 2011

This article originally appeared on TechCrunch. Most technology startups seem to be funded by product people or business people. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Sales people often blame the product.

Sales 316

Sales Startup Pricing Customer 316

InfoChachkie

JANUARY 16, 2018

A version of this article previously appeared Forbes. Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Semick: They are. It’s chaotic.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

InfoChachkie

JUNE 20, 2011

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! In several cases, we eventually productized summer Intern projects, including a mobile version of GoToMyPC which we called PocketView. Competition – Make it clear that only the best Interns will be granted offers for full-time positions.

Startup 244

Startup Software Review Technical Review Class 244

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Is it one product line or multiple? They used the money to hire a bigger tech team so they could roll out their second product line.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

SEPTEMBER 28, 2014

We’re going to start aggressively spend money on marketing our product. In that article I linked to I outline the difference between gross margin & net margin. Gross margin (GM) is the amount of profit you make per sale of your product or service taking into account your total costs of selling that product or service.

Startup 383

Startup Company Companies .Net 383

Both Sides of the Table

MAY 13, 2018

If you truly believe that you, your company and your products are exceptional and your company will be valuable then you’re actually doing them a FAVOR by helping them invest in your startup. Like any sale you first need to plan your “prospects” and qualify whether or not they’d be a good fit for your product?—?an

Venture Capital 332

Venture Capital Funding Startup Sales 332

InfoChachkie

MAY 23, 2011

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Excludesivity is most salient when you are crafting an initial relationship within a particular market or product segment. Write this number down. As such, deals are not exclusive, they are excludesive. An Alliance Of Two.

Technical Review 183

Technical Review Marketing Sales Competition 183

InfoChachkie

JULY 21, 2011

Play it in the background while you otherwise remain productive (or listen to it while you update your FB page, your call). free weekly Infochachkie articles! And we hired folks who had previous leadership positions and proof points of being competitive. What must a startup do to motivate you to write them a check?

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Summary Tips Sales Entrepreneur 246

InfoChachkie

AUGUST 10, 2010

free weekly Infochachkie articles! Patents held by startups generally have a limited ability to reduce competition. Per the PTO, such patents protect: “A new, original, and ornamental design for an article of manufacture.”. If you haven’t already subscribed yet, subscribe now for. Know Thou Prior Art.

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IP Patents Company Companies 256

Both Sides of the Table

MAY 13, 2013

If you give $2 million for 20% of a company ($8 million pre + $2 million investment = $10 million post-money valuation) that has no product and no customers and it turns around 3 months later and sells for $5 million it would hardly be fair for investor to get $1 million back (20% of the proceeds). Get yourself in a big demo day competition.

Press 357

Press Startup Yahoo Venture Capital 357